Robb Wood
Biographic Data
| ID | 6808560 |
|---|---|
| NAME | Robb Wood |
| GIVEN NAMES | Robb |
| FAMILY NAME | Wood |
| SIGNATURE | WOOD R |
| AFFILIATIONS | Northwestern University in Qatar |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2018 |
| LATEST PUBLICATION YEAR | 2018 |
| H-INDEX | 0 |
Audience responses to online video in Mena
How do audiences in the Middle East and North Africa respond to the dramatic expansion of content offered with the advent of online video? Rapid internet adoption in the region signifies the latest expansion of content menus available to audiences since television. In this article, we determine who —as a consequence of this expansion—diversifies their content preferences online and on traditional television, and who maintains the same preferences…
No prominent works on this page.
Audience responses to online video in Mena
How do audiences in the Middle East and North Africa respond to the dramatic expansion of content offered with the advent of online video? Rapid internet adoption in the region signifies the latest expansion of content menus available to audiences since television. In this article, we determine who —as a consequence of this expansion—diversifies their content preferences online and on traditional television, and who maintains the same preferences…
Advertising (1 works) · Business (1 works) · Computer Science (1 works) · Content (measure theory (1 works) · Digital Marketing and Social Media (1 works) · Early adopter (1 works) · Geography (1 works) · ICT Impact and Policies (1 works) · Internet users (1 works) · Marketing (1 works)