Nathan Oguche Emmanuel
Biographic Data
| ID | 6810915 |
|---|---|
| NAME | Nathan Oguche Emmanuel |
| GIVEN NAMES | Nathan Oguche |
| FAMILY NAME | Emmanuel |
| SIGNATURE | EMMANUEL N O |
| AFFILIATIONS | National Open University of Nigeria |
| ORCID | 0000-0001-8352-8510 |
| VERIFIED | Yes |
| TOTAL WORKS | 8 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 8 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2018 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Quantum Superposition of Media Messages
This study applies quantum cognition frameworks to investigate how Nigerian media audiences sustain contradictory beliefs ("superposition") across climate change, political narratives, and AI discourses. The study examines: (1) extent of superposition prevalence, (2) probabilistic belief distributions via quantum mathematics, (3) real-world collapse triggers, and (4) superposition duration. Using a mixed-design quasi-experiment, 800 Nigerian adul…
Yahoo Boys vs. Crypto Bros
This paper examines how social media platforms X (Twitter) and Facebook algorithmically amplify financial disinformation and fraud, comparing two distinct archetypes: the relational deception of “Yahoo Boys” and the techno-utopian rhetoric of “Crypto Bros.” Using a mixed-methods approach—including algorithmic auditing, network analysis, and victim interviews—the research demonstrates that fraudulent content is amplified 67 times faster than legit…
The TikTok Effect
Despite the growing significance of TikTok as a platform for refugee narratives, substantial knowledge gaps remain in understanding its impact on public opinion, particularly in the Canadian context. This study investigates how refugee narratives on TikTok influence Canadian public opinion compared to traditional media. Employing a mixed-methods design, the research combines content analysis of 500 refugee created TikTok videos (2022–2024) with a…
Attitudes of the audience towards media messages on face mask use regarding the Covid-19 pandemic
The study focused on the transition from compliance to slacking in the audience’s attitudes towards media messages encouraging the use of face masks to avoid COVID-19. It employed the survey and multimodal analysis designs based on the Elaboration Likelihood Model (ELM). A sample of the messages on the Nigeria Centre for Disease Control (NCDC) website and YouTube were chosen for the multimodal analysis using purposive sampling. Findings showed th…
Retracted
This study aimed to ascertain the usefulness of music therapy as an intervention for reducing the symptoms of generalized anxiety disorder (GAD) among Nigerian students who were evacuated from Ukraine as a result of the Russia–Ukraine war. The researchers sampled 401 students who were enrolled in different degree programs in Ukraine but displaced due to the war. The researchers assigned 201 students to no music therapy group and 200 to a music th…
Media and “Abhorrent” Profession
This study examines how sex workers are represented by news media in a male-dominated Nigerian society. Specifically, the study seeks to identify the different ways in which sex work, sex workers and their clients are constructed and examine how the news media orchestrate, coordinate and perpetuate male dominance through the portrayal of the sexuality of men and women. The study employed a qualitative method in the analysis of news contents from …
Beyond classroom-newsroom gap
This study examines one of the most critical questions about journalism education by looking beyond the quandary between the classroom and the newsroom while dwelling on the career expectations and choices of journalism students in the era of convergence when newsroom jobs are shrinking globally and when amateurs are contending with professional journalists in terms of contents production and distribution. The study triangulated both quantitative…
Beyond Misinformation
An enduring democracy is anchored on a strong information base and media are seen as one of the most important allies of the democratic process. However, media in Nigeria have been accused of being used as agents of misinformation through the disseminating of ideologically laden contents aimed at deceiving gullible members of the public. From pre-independence, through independence to the post-independence era, the story has been the same. In the …
No prominent works on this page.
Beyond Misinformation
An enduring democracy is anchored on a strong information base and media are seen as one of the most important allies of the democratic process. However, media in Nigeria have been accused of being used as agents of misinformation through the disseminating of ideologically laden contents aimed at deceiving gullible members of the public. From pre-independence, through independence to the post-independence era, the story has been the same. In the …
Beyond classroom-newsroom gap
This study examines one of the most critical questions about journalism education by looking beyond the quandary between the classroom and the newsroom while dwelling on the career expectations and choices of journalism students in the era of convergence when newsroom jobs are shrinking globally and when amateurs are contending with professional journalists in terms of contents production and distribution. The study triangulated both quantitative…
Media and “Abhorrent” Profession
This study examines how sex workers are represented by news media in a male-dominated Nigerian society. Specifically, the study seeks to identify the different ways in which sex work, sex workers and their clients are constructed and examine how the news media orchestrate, coordinate and perpetuate male dominance through the portrayal of the sexuality of men and women. The study employed a qualitative method in the analysis of news contents from …
Retracted
This study aimed to ascertain the usefulness of music therapy as an intervention for reducing the symptoms of generalized anxiety disorder (GAD) among Nigerian students who were evacuated from Ukraine as a result of the Russia–Ukraine war. The researchers sampled 401 students who were enrolled in different degree programs in Ukraine but displaced due to the war. The researchers assigned 201 students to no music therapy group and 200 to a music th…
Attitudes of the audience towards media messages on face mask use regarding the Covid-19 pandemic
The study focused on the transition from compliance to slacking in the audience’s attitudes towards media messages encouraging the use of face masks to avoid COVID-19. It employed the survey and multimodal analysis designs based on the Elaboration Likelihood Model (ELM). A sample of the messages on the Nigeria Centre for Disease Control (NCDC) website and YouTube were chosen for the multimodal analysis using purposive sampling. Findings showed th…
The TikTok Effect
Despite the growing significance of TikTok as a platform for refugee narratives, substantial knowledge gaps remain in understanding its impact on public opinion, particularly in the Canadian context. This study investigates how refugee narratives on TikTok influence Canadian public opinion compared to traditional media. Employing a mixed-methods design, the research combines content analysis of 500 refugee created TikTok videos (2022–2024) with a…
Quantum Superposition of Media Messages
This study applies quantum cognition frameworks to investigate how Nigerian media audiences sustain contradictory beliefs ("superposition") across climate change, political narratives, and AI discourses. The study examines: (1) extent of superposition prevalence, (2) probabilistic belief distributions via quantum mathematics, (3) real-world collapse triggers, and (4) superposition duration. Using a mixed-design quasi-experiment, 800 Nigerian adul…
Yahoo Boys vs. Crypto Bros
This paper examines how social media platforms X (Twitter) and Facebook algorithmically amplify financial disinformation and fraud, comparing two distinct archetypes: the relational deception of “Yahoo Boys” and the techno-utopian rhetoric of “Crypto Bros.” Using a mixed-methods approach—including algorithmic auditing, network analysis, and victim interviews—the research demonstrates that fraudulent content is amplified 67 times faster than legit…
Political science (5 works) · Sociology (4 works) · Media studies (3 works) · Misinformation and Its Impacts (3 works) · Politics (3 works) · Hate Speech and Cyberbullying Detection (2 works) · Journalism (2 works) · Law (2 works) · Literacy, Media, and Education (2 works) · Psychology (2 works)