Ruth Heo

Biographic Data

ID6811070
NAMERuth Heo
GIVEN NAMESRuth
FAMILY NAMEHeo
SIGNATUREHEO R
AFFILIATIONSMichigan State University
VERIFIEDNo
TOTAL WORKS7
TOTAL CITATIONS1
AUTHOR COUNT7
EDITOR COUNT0
FIRST PUBLICATION YEAR2023
LATEST PUBLICATION YEAR2026
H-INDEX1

  • Demographic data inclusion tenets in applied data practice

    Open AccessSerena Miller, Zhao Peng et al.ARTICLECommunication Methods and Measures2026

  • Social Norms for Illegal Hunting and Patrolling to Prevent It

    Open AccessMaria Knight Lapinski, Ruth Heo et al.ARTICLEEnvironmental Communication2025

    Community-driven initiatives aimed at curbing wild animal poaching can effectively mitigate species decline, tailor programs to community needs, and align with community members’ preferences. This paper reports on formative data framed within the financial incentives in normative systems (FINS) model. Through in-depth interviews with ethnically Tibetan pastoralists, we find evidence for anti-poaching descriptive and injunctive norms, along with n…

  • Do Covid-19 related primary emotions affect risk perceptions, efficacy beliefs, and information seeking and behavior? Examining emotions as audience segments

    Open AccessMonique Mitchell Turner, Jong In Lim et al.ARTICLEFrontiers in Communication2024

    Introduction Primary emotions among the populace during global health crises, such as the COVID-19 pandemic, provide valuable insights. Guided by appraisal theories of emotions, this study explores emotional segmentation by mapping primary emotions related to COVID-19 and investigating their impact on cognitive and behavioral outcomes, including risk perceptions, efficacy beliefs, behavioral intentions, prevention behaviors, and information seeki…

  • The effects of moral norms and anticipated guilt on Covid19 prevention behaviors

    Open AccessMonique Mitchell Turner, Youjin Jang et al.ARTICLECurrent Psychology2024

  • Development and validation of the commitment to social activism scale using the Thurstone scaling procedure

    Open AccessMonique Mitchell Turner, Rachel Wade et al.ARTICLECommunication Research Reports2024

    This paper centers on social activism, a distinctive form of behavior characterized by escalating actions that vary in degrees of difficulty and commitment. Rather than adopting a Likert scaling approach, we embrace a Thurstone technique to construct a commitment to social activism scale (CSAS). We incorporate focus groups, online survey data, and tests of validity in a multistage approach. The validity of CSAS was examined using convergent (acti…

  • A content analysis of EPPM’s threat and efficacy information in environmental news

    Open AccessRuth Heo, Ruth J Heo et al.ARTICLENewspaper Research Journal2024

    The extended parallel process model summarizes the positive impact of threat and efficacy messages on behavioral intentions. In news contexts, research to date shows national journalists emphasize threat information and neglect efficacious information. Findings show U.S. university student journalists emphasized efficacy rather than threats countering past content analysis research. We also found environmental and sustainability communities of pr…

  • Sustainability and Environmental Communities of Practice’s Impact on News Content Diversity

    Serena Carpenter, Bruno Takahashi et al.ARTICLEJournalism Practice2023Cited by: 1References: 17

    Communities of practice (CoP) are distinct community groups that share a common interest in which they interact with one another to address problems and reach goals. In the present study, we investigated one niche community—sustainability and environmental communities of practice—to determine whether stronger communities of practices differed from weaker ones. We developed a summative index rating each sampled university student news publication …