Hila Riemer
Biographic Data
| ID | 6814735 |
|---|---|
| NAME | Hila Riemer |
| GIVEN NAMES | Hila |
| FAMILY NAME | Riemer |
| SIGNATURE | RIEMER H |
| AFFILIATIONS | Ben-Gurion University of the Negev |
| ORCID | 0000-0002-6350-7955 |
| VERIFIED | Yes |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 5 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2021 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Power, gender and identification with sexual harassment victims
Purpose This study aims to examine the effect of power on identification with sexual harassment victims across genders and explores interventions to enhance identification. Limiting to incidents involving a man harassing a woman, this study hypothesized that women in higher (vs lower) power would show greater identification; however, men’s identification would not be affected by power. These distinct effects stem from gender differences in the ma…
Gender rating gap in online reviews
When your favorites disappoint
This research examined the effect of self-construal (independent vs. interdependent) on people’s responses to disappointing brand experiences. We propose that following a disappointing brand experience, independents are more likely than interdependents to express intentions for negative behavior. This effect is due to differences in the importance ascribed to various goals: independents are focused on their own personal goals and expectations, wh…
The effect of emotionally-arousing ad appeals on memory
This research studies the effect of emotional arousal communicated in ad appeals on consumers’ memory of the ad. Isolating and studying the level of arousal – one dimension of affect communicated in the ad, as opposed to valence – we examine the moderating roles of two factors: retention time (i.e., immediate vs. delayed memory) and the fit between ad-arousal and the ad claim. The results of three experiments show that ad-arousal inhibits immedia…
I Feel It in My Brain
Using functional magnetic resonance imaging (fMRI), in our previous research (Bakalash and Riemer 2013) we explored the mechanisms involved in the relationships between ad affect and ad memorability and provided first-time neural evidence for the involvement of sociocognitive processes. We now extend that study as we disentangle the roles of the valence and arousal dimensions in the influence of ad affect on memory and investigate the neural proc…
No prominent works on this page.
The effect of emotionally-arousing ad appeals on memory
This research studies the effect of emotional arousal communicated in ad appeals on consumers’ memory of the ad. Isolating and studying the level of arousal – one dimension of affect communicated in the ad, as opposed to valence – we examine the moderating roles of two factors: retention time (i.e., immediate vs. delayed memory) and the fit between ad-arousal and the ad claim. The results of three experiments show that ad-arousal inhibits immedia…
I Feel It in My Brain
Using functional magnetic resonance imaging (fMRI), in our previous research (Bakalash and Riemer 2013) we explored the mechanisms involved in the relationships between ad affect and ad memorability and provided first-time neural evidence for the involvement of sociocognitive processes. We now extend that study as we disentangle the roles of the valence and arousal dimensions in the influence of ad affect on memory and investigate the neural proc…
When your favorites disappoint
This research examined the effect of self-construal (independent vs. interdependent) on people’s responses to disappointing brand experiences. We propose that following a disappointing brand experience, independents are more likely than interdependents to express intentions for negative behavior. This effect is due to differences in the importance ascribed to various goals: independents are focused on their own personal goals and expectations, wh…
Gender rating gap in online reviews
Power, gender and identification with sexual harassment victims
Purpose This study aims to examine the effect of power on identification with sexual harassment victims across genders and explores interventions to enhance identification. Limiting to incidents involving a man harassing a woman, this study hypothesized that women in higher (vs lower) power would show greater identification; however, men’s identification would not be affected by power. These distinct effects stem from gender differences in the ma…
Psychology (5 works) · Social Psychology (4 works) · Consumer Behavior in Brand Consumption and Identification (3 works) · Arousal (2 works) · Cognitive psychology (2 works) · Communication (2 works) · Gender, Feminism, and Media (2 works) · Media Influence and Health (2 works) · Social and Intergroup Psychology (2 works) · Affect (linguistics) (1 works)