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Yosra Jarrar

Biographic Data

ID6817161
NAMEYosra Jarrar
GIVEN NAMESYosra
FAMILY NAMEJarrar
SIGNATUREJARRAR Y
AFFILIATIONSAmerican University in Dubai
ORCID0000-0003-1595-0933
VERIFIEDYes
TOTAL WORKS8
TOTAL CITATIONS1
WORKS AS AUTHOR8
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2015
LATEST PUBLICATION YEAR2024
H-INDEX1
  • Academic stress and cyberloafing among university students

    Open Access•Gabriel E Nweke, Yosra Jarrar et al.•ARTICLE•Humanities and Social Sciences…•2024

    This study aims to fill a gap in existing literature by investigating the relationship between academic stress and cyberloafing behavior among university students. By examining 415 final-year undergraduate students from various faculties at Girne American University, the research utilizes a correlational design to analyze the impact of academic stress on cyberloafing, considering the mediating effect of fatigue and the moderating influence of sel…

  • The Mediating Effect of Social Anxiety on the Relationship Between Social Media Use and Body Dissatisfaction Among University Students

    Open Access•Yosra Jarrar, Ayodeji O Awobamise et al.•ARTICLE•Frontiers in Communication•2022

    Body dissatisfaction has become increasingly common among women and young adults and has only become worse in the digital age, where people have increased access to social media and are in constant competition and comparisons with their “friends” on their different social media platforms. While several studies have looked at the relationship between social media and body dissatisfaction, there is an obvious dearth of empirical studies on the medi…

  • Motivations for Social Media Use as Mediators in the Relationship Between Emotional Intelligence and Social Media Addiction

    Open Access•Yosra Jarrar, Ayodeji O Awobamise et al.•ARTICLE•Online Journal of Communication…•2022

    In the midst of an ever-changing world that we inhabit today, many facets that were once viewed as ‘intruding’, ‘alien’, or utter anomalies, have turned into integral linchpins of our day-to-day lives, and without them, the modern dynamics of human essence are portrayed as incompetent. Amongst those pivotal factors are the emergence of the Internet, social media platforms, and the inevitable ascendancy of the virtual world. That is, the perceptio…

  • Evaluation of the Ugandan Government’s Communication Strategies of the Covid-19 Pandemic

    Open Access•Yosra Jarrar, Ayodeji O Awobamise et al.•ARTICLE•Online Journal of Communication…•2021

    This study focuses on the communication strategies employed by the Ugandan government in addressing the COVID-19 pandemic. The study used a mixed method approach, including interviews, questionnaires and content analysis. A sample size of 400 was drawn for the survey, five community leaders and health workers were interviewed and 270 COVID-19 media reports were used for the content analysis. The findings showed that the government of Uganda did n…

  • The use of user-generated comments and their effects on the perception of news

    Open Access•Ayodeji O Awobamise, Yosra Jarrar•ARTICLE•Catalan Journal of Communication…•2021•Cited by: 1•References: 9

    A review of literature suggests that very few studies have examined how selection, deletion and inclusion of comments in news articles affect audience perception of news credibility, newsworthiness and trustworthiness. Using an experimental methodology, this study seeks to understand how journalistic use of UGCs influences audience perception of news credibility, newsworthiness and trustworthiness. The study also sought to espouse on the two-step…

  • Perception of Pranks on Social Media

    Open Access•Yosra Jarrar, Ayodeji O Awobamise et al.•ARTICLE•Online Journal of Communication…•2019

    The development of the internet and social media has created new opportunities for using pranks as disguised means of generating clicks and social media engagement by social media users. As a means of humor, a prank has formed one of the major contents of social media landscape purposively designed to draw public attention to perpetrators’ walls and to generate comments in a social media driven economy of pay-per-click/view. This study aims to ex…

  • Strategic Public Relations in Post-Gaddaffi Libya for Non-Profit Organizations

    Open Access•Ayodeji O Awobamise, Yosra Jarrar•ARTICLE•International and Multidisciplinary…•2018

    This article focuses on understanding the strategic role Public Relations (PR) plays in positioning NGOs and helping them achieve their set out objectives in Libya- Post-Civil war era. The researchers analyzed two Non-Profit Organizations (NGOs) that operate in Libya - Bokra and Attawasul. NGOs like any other organization have publics they need to communicate and appeal to and as such it goes without saying that they channel their communication m…

  • Assessing the Ethicality of Promoting the Current Egyptian Regime by Some Egyptian Channels

    Open Access•Yosra Jarrar•ARTICLE•Online Journal of Communication…•2015

    This descriptive analytical study aims to assess the ethicality of the coverage of the release of the Egyptian military-invented device, the Complete Cure Device CCD, by some privatelyowned Egyptian channels. The TARES test is used as a rubric to assess how ethical the coverage is. Critical discourse analysis is used as a framework. Analysis has shown that the channels lend themselves to hope propaganda to spread the ideology of democratizing the…

  • The use of user-generated comments and their effects on the perception of news

    Open Access•Ayodeji O Awobamise, Yosra Jarrar•ARTICLE•Catalan Journal of Communication…•2021•Cited by: 1•References: 9

    A review of literature suggests that very few studies have examined how selection, deletion and inclusion of comments in news articles affect audience perception of news credibility, newsworthiness and trustworthiness. Using an experimental methodology, this study seeks to understand how journalistic use of UGCs influences audience perception of news credibility, newsworthiness and trustworthiness. The study also sought to espouse on the two-step…

  • Assessing the Ethicality of Promoting the Current Egyptian Regime by Some Egyptian Channels

    Open Access•Yosra Jarrar•ARTICLE•Online Journal of Communication…•2015

    This descriptive analytical study aims to assess the ethicality of the coverage of the release of the Egyptian military-invented device, the Complete Cure Device CCD, by some privatelyowned Egyptian channels. The TARES test is used as a rubric to assess how ethical the coverage is. Critical discourse analysis is used as a framework. Analysis has shown that the channels lend themselves to hope propaganda to spread the ideology of democratizing the…

  • Strategic Public Relations in Post-Gaddaffi Libya for Non-Profit Organizations

    Open Access•Ayodeji O Awobamise, Yosra Jarrar•ARTICLE•International and Multidisciplinary…•2018

    This article focuses on understanding the strategic role Public Relations (PR) plays in positioning NGOs and helping them achieve their set out objectives in Libya- Post-Civil war era. The researchers analyzed two Non-Profit Organizations (NGOs) that operate in Libya - Bokra and Attawasul. NGOs like any other organization have publics they need to communicate and appeal to and as such it goes without saying that they channel their communication m…

  • Perception of Pranks on Social Media

    Open Access•Yosra Jarrar, Ayodeji O Awobamise et al.•ARTICLE•Online Journal of Communication…•2019

    The development of the internet and social media has created new opportunities for using pranks as disguised means of generating clicks and social media engagement by social media users. As a means of humor, a prank has formed one of the major contents of social media landscape purposively designed to draw public attention to perpetrators’ walls and to generate comments in a social media driven economy of pay-per-click/view. This study aims to ex…

  • Evaluation of the Ugandan Government’s Communication Strategies of the Covid-19 Pandemic

    Open Access•Yosra Jarrar, Ayodeji O Awobamise et al.•ARTICLE•Online Journal of Communication…•2021

    This study focuses on the communication strategies employed by the Ugandan government in addressing the COVID-19 pandemic. The study used a mixed method approach, including interviews, questionnaires and content analysis. A sample size of 400 was drawn for the survey, five community leaders and health workers were interviewed and 270 COVID-19 media reports were used for the content analysis. The findings showed that the government of Uganda did n…

  • The use of user-generated comments and their effects on the perception of news

    Open Access•Ayodeji O Awobamise, Yosra Jarrar•ARTICLE•Catalan Journal of Communication…•2021•Cited by: 1•References: 9

    A review of literature suggests that very few studies have examined how selection, deletion and inclusion of comments in news articles affect audience perception of news credibility, newsworthiness and trustworthiness. Using an experimental methodology, this study seeks to understand how journalistic use of UGCs influences audience perception of news credibility, newsworthiness and trustworthiness. The study also sought to espouse on the two-step…

  • The Mediating Effect of Social Anxiety on the Relationship Between Social Media Use and Body Dissatisfaction Among University Students

    Open Access•Yosra Jarrar, Ayodeji O Awobamise et al.•ARTICLE•Frontiers in Communication•2022

    Body dissatisfaction has become increasingly common among women and young adults and has only become worse in the digital age, where people have increased access to social media and are in constant competition and comparisons with their “friends” on their different social media platforms. While several studies have looked at the relationship between social media and body dissatisfaction, there is an obvious dearth of empirical studies on the medi…

  • Motivations for Social Media Use as Mediators in the Relationship Between Emotional Intelligence and Social Media Addiction

    Open Access•Yosra Jarrar, Ayodeji O Awobamise et al.•ARTICLE•Online Journal of Communication…•2022

    In the midst of an ever-changing world that we inhabit today, many facets that were once viewed as ‘intruding’, ‘alien’, or utter anomalies, have turned into integral linchpins of our day-to-day lives, and without them, the modern dynamics of human essence are portrayed as incompetent. Amongst those pivotal factors are the emergence of the Internet, social media platforms, and the inevitable ascendancy of the virtual world. That is, the perceptio…

  • Academic stress and cyberloafing among university students

    Open Access•Gabriel E Nweke, Yosra Jarrar et al.•ARTICLE•Humanities and Social Sciences…•2024

    This study aims to fill a gap in existing literature by investigating the relationship between academic stress and cyberloafing behavior among university students. By examining 415 final-year undergraduate students from various faculties at Girne American University, the research utilizes a correlational design to analyze the impact of academic stress on cyberloafing, considering the mediating effect of fatigue and the moderating influence of sel…

Political science (7 works) · Psychology (7 works) · Politics (4 works) · Impact of Technology on Adolescents (3 works) · Misinformation and Its Impacts (3 works) · Public relations (3 works) · Social media (3 works) · Social Psychology (3 works) · Social Psychology (3 works) · Sociology (3 works)

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