Pau Salvador
Biographic Data
| ID | 6817208 |
|---|---|
| NAME | Pau Salvador |
| GIVEN NAMES | Pau |
| FAMILY NAME | Salvador |
| SIGNATURE | SALVADOR P |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 1 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2011 |
| LATEST PUBLICATION YEAR | 2011 |
| H-INDEX | 1 |
The myth of the natural in advertising
This article surveys how advertising language narrates nature, beginning with a review of the principal studies that have discussed the relationship between nature and advertising, often neglected by cultural studies. Applying an existing Floch model and the heuristic tools of narrative semiotics, four prototypes of nature are established and illustrated according to representations and associated values. How we relate to nature is mediated by ho…
The myth of the natural in advertising
This article surveys how advertising language narrates nature, beginning with a review of the principal studies that have discussed the relationship between nature and advertising, often neglected by cultural studies. Applying an existing Floch model and the heuristic tools of narrative semiotics, four prototypes of nature are established and illustrated according to representations and associated values. How we relate to nature is mediated by ho…
The myth of the natural in advertising
This article surveys how advertising language narrates nature, beginning with a review of the principal studies that have discussed the relationship between nature and advertising, often neglected by cultural studies. Applying an existing Floch model and the heuristic tools of narrative semiotics, four prototypes of nature are established and illustrated according to representations and associated values. How we relate to nature is mediated by ho…
Advertising (1 work) · Aesthetics (1 work) · Art (1 work) · Business (1 work) · Computer Science (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Epistemology (1 work) · History (1 work) · History (1 work) · Literature (1 work)