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Jay Prakash Verma

Biographic Data

ID6820252
NAMEJay Prakash Verma
GIVEN NAMESJay Prakash
FAMILY NAMEVerma
SIGNATUREVERMA J P
AFFILIATIONSPlant Microbes Interactions Lab, Department of Environment and Sustainable Development Institute of Environment and Sustainable Development, Banaras Hindu University Varanasi Uttar Pradesh 221005 India
ORCID0000-0002-2643-9623
VERIFIEDYes
TOTAL WORKS2
TOTAL CITATIONS0
WORKS AS AUTHOR2
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2021
LATEST PUBLICATION YEAR2024
H-INDEX0
  • Green Marketing Practices

    Open Access•Jay Prakash Verma•ARTICLE•ShodhKosh: Journal of Visual and…•2024

    Green marketing, an increasingly essential approach for businesses, promotes environmentally friendly products and sustainable activities. Using data gathered from 160 respondents via a structured questionnaire, this research explores consumer perceptions and consumer purchase intentions about green marketing strategies. The study's goal is to discover critical elements impacting consumer behavior, such as environmental knowledge, belief in green…

  • Unlocking the potential plant growth‐promoting properties of chickpea ( Cicer arietinum L.) seed endophytes bio‐inoculants for improving soil health and crop production

    Open Access•Arpan Mukherjee, Anand Gaurav et al.•ARTICLE•Land Degradation and Development•2021

    Sustainable agronomic practices are tried all over the world to promote safe and eco‐friendly crop production. Therefore, in the present study, the effect of seed endophytic bacteria and its consortium on soil biochemical property and yield of chickpea ( Cicer arietinum L.) under field and pot conditions are investigated. Both the experimental results proved a significant increase in total soil organic carbon (OC), electric conductivity (EC), org…

No prominent works on this page.

  • Unlocking the potential plant growth‐promoting properties of chickpea ( Cicer arietinum L.) seed endophytes bio‐inoculants for improving soil health and crop production

    Open Access•Arpan Mukherjee, Anand Gaurav et al.•ARTICLE•Land Degradation and Development•2021

    Sustainable agronomic practices are tried all over the world to promote safe and eco‐friendly crop production. Therefore, in the present study, the effect of seed endophytic bacteria and its consortium on soil biochemical property and yield of chickpea ( Cicer arietinum L.) under field and pot conditions are investigated. Both the experimental results proved a significant increase in total soil organic carbon (OC), electric conductivity (EC), org…

  • Green Marketing Practices

    Open Access•Jay Prakash Verma•ARTICLE•ShodhKosh: Journal of Visual and…•2024

    Green marketing, an increasingly essential approach for businesses, promotes environmentally friendly products and sustainable activities. Using data gathered from 160 respondents via a structured questionnaire, this research explores consumer perceptions and consumer purchase intentions about green marketing strategies. The study's goal is to discover critical elements impacting consumer behavior, such as environmental knowledge, belief in green…

Advertising (1 work) · Agriculture (1 work) · Agronomy (1 work) · Bacteria (1 work) · Biofertilizer (1 work) · Biology (1 work) · Business (1 work) · Crop yield (1 work) · Environmental Education and Sustainability (1 work) · Environmental Sustainability in Business (1 work)

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