Ольга Николаевна Кондратьева
Biographic Data
| ID | 6830195 |
|---|---|
| NAME | Ольга Николаевна Кондратьева |
| GIVEN NAMES | Ольга Николаевна |
| FAMILY NAME | Кондратьева |
| SIGNATURE | КОНДРАТЬЕВА О Н |
| AFFILIATIONS | Kemerovo State University |
| ORCID | 0000-0001-9469-3634 |
| VERIFIED | Yes |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 5 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2019 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Marketing-Oriented Analysis of Ergonomic Naming Practices in Law Firms from Kemerovo Region (Kuzbass)
This paper explores the naming strategies used by law firm associations and examines their implications for marketing effectiveness. Based on an analysis of 285 firm names systematically sampled from the register of legal entities maintained by the Bar Association of Kemerovo region, we identify two primary approaches to naming: descriptive and associative. Descriptive names rely on established conventions, including references to professional ca…
Precedent Anthroponym “Napoleon” as a Means of Constructing Media Images of European Politicians
Purpose . The article examines the usage peculiarities of the universal precedent anthroponym “Napoleon” by the Russian mass media in the process of modeling media images of two modern European politicians – the French President Emmanuel Macron and the Ukrainian President Vladimir Zelensky. Results . A corpus of the Russian media texts including more than 500 contexts serve as the material for the analysis. The texts were scrutinised with the hel…
Strategies for the Mediatization of Legal Concepts in Russian Mass Media of Xxi Century (Concept Legitimacy)
The role of mass media in the processes of interpretation and assessment of various fragments of reality is discussed in the article. The problem of the entry of legal concepts into the media discourse is raised and the task is set to study the changes occurring in this process, which ultimately lead to the formation of new conceptual units — media concepts. The designated task is solved in the process of analyzing one of the key legal concepts L…
Linguopolitical Personology (Metaphorical Perspective of Research)
The article was accomplished at the intersection of such relevant areas of modern linguistics as political linguistics, linguistic personology and linguistic metaphorology. The purpose of the article is to provide an overview of the work of foreign and domestic linguists for 2009-2019, devoted to the analysis of metaphorical models in the idiolics of politicians, to identify the main trends in research of this kind. The analysis showed that lingu…
Jokes as the Source of Study Stereotypic Image of Region (On an Example of Jokes About Siberia)
The humorous discourse is considered an important source of stereotypic images of the Russian regions. As it reflects territorial peculiarities and their inhabitants, reveals the attitude to various regions in the society, the linguistic analysis of regional stereotypes should become a starting point in the further formation of brands and images of regions. The jokes about Siberia are analyzed in the article and the stereotypic image of this regi…
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Jokes as the Source of Study Stereotypic Image of Region (On an Example of Jokes About Siberia)
The humorous discourse is considered an important source of stereotypic images of the Russian regions. As it reflects territorial peculiarities and their inhabitants, reveals the attitude to various regions in the society, the linguistic analysis of regional stereotypes should become a starting point in the further formation of brands and images of regions. The jokes about Siberia are analyzed in the article and the stereotypic image of this regi…
Linguopolitical Personology (Metaphorical Perspective of Research)
The article was accomplished at the intersection of such relevant areas of modern linguistics as political linguistics, linguistic personology and linguistic metaphorology. The purpose of the article is to provide an overview of the work of foreign and domestic linguists for 2009-2019, devoted to the analysis of metaphorical models in the idiolics of politicians, to identify the main trends in research of this kind. The analysis showed that lingu…
Strategies for the Mediatization of Legal Concepts in Russian Mass Media of Xxi Century (Concept Legitimacy)
The role of mass media in the processes of interpretation and assessment of various fragments of reality is discussed in the article. The problem of the entry of legal concepts into the media discourse is raised and the task is set to study the changes occurring in this process, which ultimately lead to the formation of new conceptual units — media concepts. The designated task is solved in the process of analyzing one of the key legal concepts L…
Precedent Anthroponym “Napoleon” as a Means of Constructing Media Images of European Politicians
Purpose . The article examines the usage peculiarities of the universal precedent anthroponym “Napoleon” by the Russian mass media in the process of modeling media images of two modern European politicians – the French President Emmanuel Macron and the Ukrainian President Vladimir Zelensky. Results . A corpus of the Russian media texts including more than 500 contexts serve as the material for the analysis. The texts were scrutinised with the hel…
Marketing-Oriented Analysis of Ergonomic Naming Practices in Law Firms from Kemerovo Region (Kuzbass)
This paper explores the naming strategies used by law firm associations and examines their implications for marketing effectiveness. Based on an analysis of 285 firm names systematically sampled from the register of legal entities maintained by the Bar Association of Kemerovo region, we identify two primary approaches to naming: descriptive and associative. Descriptive names rely on established conventions, including references to professional ca…
Discourse Analysis and Cultural Communication (3 works) · Computer Science (2 works) · Language, Communication, and Linguistic Studies (2 works) · Linguistics (2 works) · Political science (2 works) · Psychology (2 works) · Social Psychology (2 works) · Sociology (2 works) · Sociopolitical Dynamics in Russia (2 works) · Aesthetics (1 work)