Ratih Hurriyati

Biographic Data

ID6835000
NAMERatih Hurriyati
GIVEN NAMESRatih
FAMILY NAMEHurriyati
SIGNATUREHURRIYATI R
AFFILIATIONSIndonesia University of Education
ORCID0000-0002-7792-360X
VERIFIEDYes
TOTAL WORKS6
TOTAL CITATIONS0
WORKS AS AUTHOR6
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2020
LATEST PUBLICATION YEAR2026
H-INDEX0

  • The experience economy for creating memorable tourism experience in tourism village

    Titing Kartika, Ratih Hurriyati et al.ARTICLEAsian Journal of Business Research2026

    The experience economy emphasizes the importance of creating meaningful and memorable experiences for visitors beyond the delivery of products or services. In the context of tourism villages, this concept is increasingly relevant due to their cultural uniqueness and community-based activities. This study analyzes the application of the experience economy in Alamendah Tourism Village, Indonesia. Using a qualitative case study, data were collected …

  • Trends of Mobile Marketing Studies in the Two Last Decades

    Open AccessAlwinda Manao, Ratih Hurriyati et al.ARTICLEJournal of Posthumanism2025

    Mobile marketing is one of the novel ways to increase the economic growth in the digital era by creating the successful industries and businesses. At least in the last two decades, numerous studies published in journals and conference proceedings have examined various aspects of mobile marketing, including consumer behavior, technological integrations, and campaign effectiveness. These studies, however, often focus on specific case studies or iso…

  • The Effectiveness of Conventional Marketing Strategy Toward a Sustainability of Indonesian Tourism

    Open AccessAlwinda Manao, Ratih Hurriyati et al.ARTICLEJournal of Posthumanism2025

    This study presents a systematic review using meta-analysis to examine the effect of conventional marketing strategies on the sustainability of Indonesian tourism. Thirty-two empirical studies were analyzed to estimate the overall effect size and test the influence of moderating factors such as destination image, media exposure, regional development level, and tourist type. The meta-analysis revealed a strong and significant positive effect of co…

  • Millennial Human Capital Development Strategy Model in Improving Business Performance

    Tedi Setiawan, Agus Rahayu et al.ARTICLEJournal of Namibian Studies…2023References: 2

    Trends in achieving national banking performance in the 2017-2022 period tend to fluctuate. This is evidenced by financial report data that contains performance and financial ratios of national banking with indicators with unstable trends. Creativity, technological advances, superior com-petence and business attitudes to add value proposition to compete in the banking industry are not only related to products and processes, but also related to th…

  • SDG's and Zero Emission Vision in Indonesia

    Open AccessTaufiq Rahmat, Ratih Hurriyati et al.ARTICLEInternational Journal of…2022

    This study was conducted in Indonesia to achieve Zero Emissions and SDG'S by increasing public awareness as consumers of big data-based direct marketing campaign opportunities with a Green Marketing approach. Researchers used qualitative research methods with a descriptive design. The data collection technique was carried out in a triangulation (combined) manner, and the data analysis was inductive. The data source used in this research is second…

  • The Impact of Memorable Halal Travel Experience

    Open AccessSUMARYADI SUMARYADI, Ratih Hurriyati et al.ARTICLEJournal of Environmental…2020

    The objective of this research was verifying the hypothesis that a memorable halal travel experience had an effect on future travel intention in halal tourism. This quantitative research was conducted by asking Muslim foreign tourists who were visiting Indonesia about their perceptions of halal tourism directly using a questionnaire. The results showed the structural equation modelling analysis verified that memorable halal travel experience cont…