Najib Bou Zakhem
Biographic Data
| ID | 6835071 |
|---|---|
| NAME | Najib Bou Zakhem |
| GIVEN NAMES | Najib Bou |
| FAMILY NAME | Zakhem |
| SIGNATURE | ZAKHEM N B |
| AFFILIATIONS | Lebanese International University |
| ORCID | 0000-0002-5260-6851 |
| VERIFIED | Yes |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 4 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2023 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Predicting Educator Burnout and Motivation in Educational Settings
Educator well-being has become a critical concern in educational psychology, particularly under conditions of sustained job demands. This study, grounded in the JD–R model, examines how workload (job demand) and organizational justice (job resource) shape emotional exhaustion and intrinsic motivation, addressing a key gap in the literature regarding the underdeveloped role of intrinsic motivation as a personal resource capable of buffering the ne…
The impact of AI marketing activities on consumer-based brand equity
In today’s rapidly evolving world, the integration of artificial intelligence (AI) technologies has become paramount, offering unparalleled value propositions and unparalleled consumer experiences. This study delves into the transformative impact of five AI activities on brand experience and consumer-based brand equity within the retail banking landscape of Lebanon. Employing a quantitative deductive approach and a sample of 211 respondents, the …
Identification of Factors Influencing Educators Perception of Blended Learning and Triggering Adoption Decisions
This study employs theoretical frameworks from the past to determine the factors that drive instructors to adopt blended learning (BL). Using a quantitative approach, the extended Technology Acceptance Model (TAM) was utilized to examine a sample size of 302 instructors from four multi-campus Lebanese universities that offer a business degree. The research findings indicate that ease of use has a positive impact on both attitude and usefulness to…
Factors Influencing Online Shopping Intentions In The Post-Pandemic Era
The COVID-19 pandemic has accelerated the transition to a more digitized world and brought about significant changes in online shopping habits that could have long-term implications. With governments implementing restrictions and consumers concerned about potential health risks associated with in-store buying, there has been a notable surge in online shopping. However, since late 2022, governments have started easing regulations, and consumers ar…
No prominent works on this page.
Factors Influencing Online Shopping Intentions In The Post-Pandemic Era
The COVID-19 pandemic has accelerated the transition to a more digitized world and brought about significant changes in online shopping habits that could have long-term implications. With governments implementing restrictions and consumers concerned about potential health risks associated with in-store buying, there has been a notable surge in online shopping. However, since late 2022, governments have started easing regulations, and consumers ar…
The impact of AI marketing activities on consumer-based brand equity
In today’s rapidly evolving world, the integration of artificial intelligence (AI) technologies has become paramount, offering unparalleled value propositions and unparalleled consumer experiences. This study delves into the transformative impact of five AI activities on brand experience and consumer-based brand equity within the retail banking landscape of Lebanon. Employing a quantitative deductive approach and a sample of 211 respondents, the …
Identification of Factors Influencing Educators Perception of Blended Learning and Triggering Adoption Decisions
This study employs theoretical frameworks from the past to determine the factors that drive instructors to adopt blended learning (BL). Using a quantitative approach, the extended Technology Acceptance Model (TAM) was utilized to examine a sample size of 302 instructors from four multi-campus Lebanese universities that offer a business degree. The research findings indicate that ease of use has a positive impact on both attitude and usefulness to…
Predicting Educator Burnout and Motivation in Educational Settings
Educator well-being has become a critical concern in educational psychology, particularly under conditions of sustained job demands. This study, grounded in the JD–R model, examines how workload (job demand) and organizational justice (job resource) shape emotional exhaustion and intrinsic motivation, addressing a key gap in the literature regarding the underdeveloped role of intrinsic motivation as a personal resource capable of buffering the ne…
Business (3 works) · Psychology (3 works) · Advertising (2 works) · Computer Science (2 works) · Marketing (2 works) · Structural equation modeling (2 works) · AI in Service Interactions (1 work) · Brand awareness (1 work) · Brand equity (1 work) · Brand management (1 work)