Nor Azura Adzharuddin

Biographic Data

ID6839252
NAMENor Azura Adzharuddin
GIVEN NAMESNor Azura
FAMILY NAMEAdzharuddin
SIGNATUREADZHARUDDIN N A
AFFILIATIONSUniversiti Putra Malaysia
ORCID0000-0002-4924-1054
VERIFIEDYes
TOTAL WORKS8
TOTAL CITATIONS0
AUTHOR COUNT8
EDITOR COUNT0
FIRST PUBLICATION YEAR2015
LATEST PUBLICATION YEAR2025
H-INDEX0

  • Omnichannel Retailing Environment, Omnichannel Conflict Management, and Firm Performance in the Retailing Setting

    Open AccessYang Xiao, Raja Nerina Raja Yusof et al.ARTICLEAsian Social Science2025

    Amid escalating digitization and intensifying market complexity, omni-channel retailing has emerged as a strategic imperative for retail firms. This study, anchored in contingency theory, investigates the intricate interplay among the omni-channel retailing environment, omni-channel conflict management, and firm performance, with empirical evidence drawn from 342 Chinese cosmetics firms. Utilizing Partial Least Squares Structural Equation Modelli…

  • The Relationship of Omni-channel Retailing, Dynamic Capabilities and Firm Performance

    Open AccessYang Xiao, Raja Nerina Raja Yusof et al.ARTICLEAsian Social Science2025

    There is an emerging trend in the retail industry known as omni-channel retailing. A major challenge for firms adapting to this environment is developing effective omni-channel retailing strategies. However, our understanding of the impact of omni-channel retailing on firm performance remains limited. This empirical study uses survey data from the Chinese cosmetics industry to test a model that measures the relationship between omni-channel retai…

  • Impact of creative ambiguous cue strategies on consumer purchase decisions

    Open AccessChimeziem Elijah Nwankwo-Ojionu, Nor Azura Adzharuddin et al.ARTICLEObservatorio (OBS2025

    We conducted a study to investigate whether the perceived ambiguity of billboard cues has an impact on evaluation and purchase decisions. In today's era of information overload, brands face difficulties in gaining recognition, and viewers often feel rushed and no longer find displayed advertisements appealing. In order to examine the effect of ambiguous cue advertisements on consumers' purchasing decisions, we designed an experiment as an additio…

  • YouTube advertising appeals on generation Z’s purchase intention of beauty products

    Open AccessTak Jie Chan, Kirttine Somasundram et al.ARTICLECogent Arts and Humanities2025

    The study investigates Generation Z’s purchase intentions in the beauty industry that are impacted by YouTube advertising appeals. A structured questionnaire and a quantitative approach were used to collect data from a total of 205 respondents who belonged to Generation Z. The study examined the impact of five types of advertising appeals, namely emotional, rational, aesthetic, celebrity endorsement, and inclusivity on purchase intention. The stu…

  • A systematic literature review of mitigating cyber security risk

    Open AccessSyafila Kamarudin, Lian Tang et al.ARTICLEQuality & Quantity2024

  • Impact of climate change awareness on household attitude toward food waste reduction

    Open AccessChimeziem Elijah Nwankwo-Ojionu, Nor Azura Adzharuddin et al.ARTICLEJournal of Environmental Studies…2023References: 4

  • Impact of Strategic Ambiguity Tagline on Billboard Advertising on Consumers Attention

    Open AccessChimeziem Elijah Nwankwo-Ojionu, Nor Azura Adzharuddin et al.ARTICLEOnline Journal of Communication…2021

    Using strategic ambiguity tagline paradigm, we demonstrated that the strategic ambiguity tagline influences consumer attention on billboard advertisement evaluation. Despite the exceptional influence of strategic ambiguity tagline on billboard advertisement evaluation, the concept of strategic ambiguity tagline as discursive resources remains poorly conceptualised by previous studies. An experimental study was conducted to investigate the underly…

  • Assessing the Validity of Western Measurement of Online Risks to Children in an Asian Context

    Open AccessMisha Teimouri, Md Salleh Hassan et al.ARTICLEChild Indicators Research2015References: 2