Jolanta Żyśko
Biographic Data
| ID | 6843026 |
|---|---|
| NAME | Jolanta Żyśko |
| GIVEN NAMES | Jolanta |
| FAMILY NAME | Żyśko |
| SIGNATURE | ŻYŚKO J |
| AFFILIATIONS | Józef Piłsudski University of Physical Education in Warsaw |
| ORCID | 0000-0003-4033-1464 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 3 |
| AUTHOR COUNT | 3 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2009 |
| LATEST PUBLICATION YEAR | 2015 |
| H-INDEX | 1 |
A Systematic Literature Review on Ambush Marketing in Sport
The aim of the paper was to outline and evaluate the existing scientific achievements regarding the phenomenon of ambush marketing in sport, mark the dominating problematic areas, and create a literature database for the purposes of further research. The systematic literature review was conducted in the following stages: planning and conducting the review, analysis, and description of the results. The preliminary analysis included a combined numb…
Off-Field Competition at Major Sport Events. Case Study of 2010 Fifa World Cup South AfricaTM
Off-Field Competition at Major Sport Events. Case Study of 2010 FIFA World Cup South AfricaTM Over the past twenty years sponsorship has outperformed all other marketing communication tools in terms of growth. With their massive audiences, major sport events create great opportunity for global companies to showcase their brands and products. Due to rapidly rising costs for securing sponsorship rights, ambush marketing has emerged as a growing opt…
Models of Organisation of Youth Elite Sports Training System in Europe
Models of Organisation of Youth Elite Sports Training System in Europe The European Commission is aware of the professionalisation of sports and the requirements of profitableness that unavoidably induct risks for European young high-level athletes and takes care of their protection and of the quality of their training. Thus, the European Commission decided to realise a study on training of sportsmen/women in the 27 Member States of the European …
A Systematic Literature Review on Ambush Marketing in Sport
The aim of the paper was to outline and evaluate the existing scientific achievements regarding the phenomenon of ambush marketing in sport, mark the dominating problematic areas, and create a literature database for the purposes of further research. The systematic literature review was conducted in the following stages: planning and conducting the review, analysis, and description of the results. The preliminary analysis included a combined numb…
Off-Field Competition at Major Sport Events. Case Study of 2010 Fifa World Cup South AfricaTM
Off-Field Competition at Major Sport Events. Case Study of 2010 FIFA World Cup South AfricaTM Over the past twenty years sponsorship has outperformed all other marketing communication tools in terms of growth. With their massive audiences, major sport events create great opportunity for global companies to showcase their brands and products. Due to rapidly rising costs for securing sponsorship rights, ambush marketing has emerged as a growing opt…
Models of Organisation of Youth Elite Sports Training System in Europe
Models of Organisation of Youth Elite Sports Training System in Europe The European Commission is aware of the professionalisation of sports and the requirements of profitableness that unavoidably induct risks for European young high-level athletes and takes care of their protection and of the quality of their training. Thus, the European Commission decided to realise a study on training of sportsmen/women in the 27 Member States of the European …
Models of Organisation of Youth Elite Sports Training System in Europe
Models of Organisation of Youth Elite Sports Training System in Europe The European Commission is aware of the professionalisation of sports and the requirements of profitableness that unavoidably induct risks for European young high-level athletes and takes care of their protection and of the quality of their training. Thus, the European Commission decided to realise a study on training of sportsmen/women in the 27 Member States of the European …
Off-Field Competition at Major Sport Events. Case Study of 2010 Fifa World Cup South AfricaTM
Off-Field Competition at Major Sport Events. Case Study of 2010 FIFA World Cup South AfricaTM Over the past twenty years sponsorship has outperformed all other marketing communication tools in terms of growth. With their massive audiences, major sport events create great opportunity for global companies to showcase their brands and products. Due to rapidly rising costs for securing sponsorship rights, ambush marketing has emerged as a growing opt…
A Systematic Literature Review on Ambush Marketing in Sport
The aim of the paper was to outline and evaluate the existing scientific achievements regarding the phenomenon of ambush marketing in sport, mark the dominating problematic areas, and create a literature database for the purposes of further research. The systematic literature review was conducted in the following stages: planning and conducting the review, analysis, and description of the results. The preliminary analysis included a combined numb…
Business (3 works) · Political science (3 works) · Advertising (2 works) · Ambush marketing (2 works) · Sports, Gender, and Society (2 works) · Athletes (1 works) · Commission (1 works) · Competition (biology (1 works) · Computer Science (1 works) · Consumer Behavior in Brand Consumption and Identification (1 works)