Sylwia Gocłowska
Biographic Data
| ID | 6843027 |
|---|---|
| NAME | Sylwia Gocłowska |
| GIVEN NAMES | Sylwia |
| FAMILY NAME | Gocłowska |
| SIGNATURE | GOCŁOWSKA S |
| AFFILIATIONS | Józef Piłsudski University of Physical Education in Warsaw |
| ORCID | 0000-0003-3675-5096 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 1 |
| AUTHOR COUNT | 3 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2015 |
| LATEST PUBLICATION YEAR | 2019 |
| H-INDEX | 1 |
Customer satisfaction and its measurement in fitness clubs of Warsaw
Consumer satisfaction is an important issue in marketing research and consumer surveys. In the literature on the subject, there is a consensus among researchers regarding the requirement to design tools measuring consumer satisfaction for various industry sectors. Because of that, the authors of the article decided to design their own consumer satisfaction survey adapted for one of the biggest fitness club chain in Warsaw. An innovation of the de…
Does Sport Event Involvement Influence Brand Recognition of Official Sponsors and Ambush Marketers
The main aim of the study is to verify how event involvement in the UEFA Euro 2012 influenced the recognition of both sponsors’ and ambushers’ brands. Computer-Assisted Personal Interviews were conducted on a representative sample of the Polish society (N = 1,000). On the basis of five groups of consumers regarding involvement in the event, authors examined brand recognition, using Top of Mind Awareness (TOMA) tests of official sponsors and ambus…
A Systematic Literature Review on Ambush Marketing in Sport
The aim of the paper was to outline and evaluate the existing scientific achievements regarding the phenomenon of ambush marketing in sport, mark the dominating problematic areas, and create a literature database for the purposes of further research. The systematic literature review was conducted in the following stages: planning and conducting the review, analysis, and description of the results. The preliminary analysis included a combined numb…
A Systematic Literature Review on Ambush Marketing in Sport
The aim of the paper was to outline and evaluate the existing scientific achievements regarding the phenomenon of ambush marketing in sport, mark the dominating problematic areas, and create a literature database for the purposes of further research. The systematic literature review was conducted in the following stages: planning and conducting the review, analysis, and description of the results. The preliminary analysis included a combined numb…
A Systematic Literature Review on Ambush Marketing in Sport
The aim of the paper was to outline and evaluate the existing scientific achievements regarding the phenomenon of ambush marketing in sport, mark the dominating problematic areas, and create a literature database for the purposes of further research. The systematic literature review was conducted in the following stages: planning and conducting the review, analysis, and description of the results. The preliminary analysis included a combined numb…
Does Sport Event Involvement Influence Brand Recognition of Official Sponsors and Ambush Marketers
The main aim of the study is to verify how event involvement in the UEFA Euro 2012 influenced the recognition of both sponsors’ and ambushers’ brands. Computer-Assisted Personal Interviews were conducted on a representative sample of the Polish society (N = 1,000). On the basis of five groups of consumers regarding involvement in the event, authors examined brand recognition, using Top of Mind Awareness (TOMA) tests of official sponsors and ambus…
Customer satisfaction and its measurement in fitness clubs of Warsaw
Consumer satisfaction is an important issue in marketing research and consumer surveys. In the literature on the subject, there is a consensus among researchers regarding the requirement to design tools measuring consumer satisfaction for various industry sectors. Because of that, the authors of the article decided to design their own consumer satisfaction survey adapted for one of the biggest fitness club chain in Warsaw. An innovation of the de…
Business (3 works) · Consumer Behavior in Brand Consumption and Identification (3 works) · Advertising (2 works) · Ambush marketing (2 works) · Marketing (2 works) · Political science (2 works) · Psychology (2 works) · Sport and Mega-Event Impacts (2 works) · Sports, Gender, and Society (2 works) · Computer Science (1 works)