Jaime SC Amor
Biographic Data
| ID | 6843044 |
|---|---|
| NAME | Jaime SC Amor |
| GIVEN NAMES | Jaime SC |
| FAMILY NAME | Amor |
| SIGNATURE | AMOR J S |
| AFFILIATIONS | Universitat de València |
| ORCID | 0000-0001-5722-9306 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 0 |
Uncovering Differences
The aim of this research is to assess the existence or absence of differences in brand perceptions of users of an esports mobile app according to gender. In addition, it intends to discover the explanatory capacity of brand variables for the prediction of user loyalty, to understand how these variables influence perceptions according to gender, and to contribute to the creation of strategies more aligned with the interests and needs of each targe…
No prominent works on this page.
Uncovering Differences
The aim of this research is to assess the existence or absence of differences in brand perceptions of users of an esports mobile app according to gender. In addition, it intends to discover the explanatory capacity of brand variables for the prediction of user loyalty, to understand how these variables influence perceptions according to gender, and to contribute to the creation of strategies more aligned with the interests and needs of each targe…
Advertising (1 works) · Business (1 works) · Computer Science (1 works) · Consumer Behavior in Brand Consumption and Identification (1 works) · Digital Marketing and Social Media (1 works) · Internet privacy (1 works) · Loyalty (1 works) · Marketing (1 works) · Mobile apps (1 works) · Psychology (1 works)