Yann Abdourazakou
Biographic Data
| ID | 6843063 |
|---|---|
| NAME | Yann Abdourazakou |
| GIVEN NAMES | Yann |
| FAMILY NAME | Abdourazakou |
| SIGNATURE | ABDOURAZAKOU Y |
| AFFILIATIONS | California State University, Dominguez Hills |
| VERIFIED | No |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2012 |
| LATEST PUBLICATION YEAR | 2021 |
| H-INDEX | 0 |
Ambush Marketing Via Social Media
This study explored the practices and strategies of ambush marketing via social media (SM) during the 2014 Sochi, 2016 Rio, and 2018 PyeongChang Olympic Games. An observational netnography method was adopted to investigate direct industry competitors’ (of the Olympic sponsors) use of SM for the purpose of ambush marketing during the 2014, 2016, and 2018 Games. Data were gathered from the official Twitter accounts of 15 direct industry competitors…
Social Media Usage During Live Sport Consumption
This study sought to examine season ticket holders’ usage of social networking sites during live sport consumption. Informed by uses and gratifications theory, the study examined three types of social media use by fans—Twitter/Facebook posting, Instagram/Snapchat posting, and mobile app use—during a live game. Survey data of 400 season ticket holders of a professional National Basketball Association team were analyzed. Regression results showed t…
Are Sportsmen Willing to Practice Sports during their Holidays? The Case of Sports Faculty Students in France
The study was conducted in northern France at the sport management department at the University of Lille. It attempts to highlight the type of summer vacation of its students. Previous studies have shown the modalities of mobility (Urry, 2000; Seewer, 2004). Although models exist to explain destination choice, many of these have limitations, including the assumption of a rational consumer and a focus on the functional attributes of travel and tou…
No prominent works on this page.
Are Sportsmen Willing to Practice Sports during their Holidays? The Case of Sports Faculty Students in France
The study was conducted in northern France at the sport management department at the University of Lille. It attempts to highlight the type of summer vacation of its students. Previous studies have shown the modalities of mobility (Urry, 2000; Seewer, 2004). Although models exist to explain destination choice, many of these have limitations, including the assumption of a rational consumer and a focus on the functional attributes of travel and tou…
Social Media Usage During Live Sport Consumption
This study sought to examine season ticket holders’ usage of social networking sites during live sport consumption. Informed by uses and gratifications theory, the study examined three types of social media use by fans—Twitter/Facebook posting, Instagram/Snapchat posting, and mobile app use—during a live game. Survey data of 400 season ticket holders of a professional National Basketball Association team were analyzed. Regression results showed t…
Ambush Marketing Via Social Media
This study explored the practices and strategies of ambush marketing via social media (SM) during the 2014 Sochi, 2016 Rio, and 2018 PyeongChang Olympic Games. An observational netnography method was adopted to investigate direct industry competitors’ (of the Olympic sponsors) use of SM for the purpose of ambush marketing during the 2014, 2016, and 2018 Games. Data were gathered from the official Twitter accounts of 15 direct industry competitors…
Advertising (3 works) · Business (3 works) · Geography (2 works) · Marketing (2 works) · Political science (2 works) · Psychology (2 works) · Social media (2 works) · Social science (2 works) · Sociology (2 works) · Sport and Mega-Event Impacts (2 works)