Zühal YURTSIZOĞLU
Biographic Data
| ID | 6843224 |
|---|---|
| NAME | Zühal YURTSIZOĞLU |
| GIVEN NAMES | Zühal |
| FAMILY NAME | YURTSIZOĞLU |
| SIGNATURE | YURTSIZOGLU Z |
| AFFILIATIONS | Sivas Cumhuriyet Üniversitesi |
| ORCID | 0000-0003-2887-1222 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Development and Validation of the Scale for Analysing the Consumption Behaviours of E-Sports Players Using a Mixed-Methods Approach
This paper aims to develop the E-Sports Consumption Behaviour Assessment Scale (E-CBAs) to assess consumption trends among e-sports consumers, addressing the economic and social dimensions of the digital gaming industry. With the rapid growth of digital games and the rising popularity of e-sports, the E-CBAs was developed to capture three consumption dimensions: hedonic, utilitarian, and luxury. Qualitative data were gathered through in-depth int…
Exploring the Influence of a Competitive Environment and Marketing Trends on Sports Coaches’ Attitudes Towards Advertising
This study examines how commercialization and a competitive environment (CE) in sports have reshaped the role of coaches, positioning them as both athletic leaders and key influencers in marketing trends (MT) and strategies. By exploring coaches’ attitudes toward advertising (ATA), it highlights the significance of communication theory in understanding the evolving dynamics of sports marketing. Employing a quantitative survey methodology and stru…
No prominent works on this page.
Exploring the Influence of a Competitive Environment and Marketing Trends on Sports Coaches’ Attitudes Towards Advertising
This study examines how commercialization and a competitive environment (CE) in sports have reshaped the role of coaches, positioning them as both athletic leaders and key influencers in marketing trends (MT) and strategies. By exploring coaches’ attitudes toward advertising (ATA), it highlights the significance of communication theory in understanding the evolving dynamics of sports marketing. Employing a quantitative survey methodology and stru…
Development and Validation of the Scale for Analysing the Consumption Behaviours of E-Sports Players Using a Mixed-Methods Approach
This paper aims to develop the E-Sports Consumption Behaviour Assessment Scale (E-CBAs) to assess consumption trends among e-sports consumers, addressing the economic and social dimensions of the digital gaming industry. With the rapid growth of digital games and the rising popularity of e-sports, the E-CBAs was developed to capture three consumption dimensions: hedonic, utilitarian, and luxury. Qualitative data were gathered through in-depth int…
Advertising (2 works) · Business (2 works) · Psychology (2 works) · Applied Psychology (1 works) · Computer Science (1 works) · Consumer Behavior in Brand Consumption and Identification (1 works) · Digital Games and Media (1 works) · Digital Marketing and Social Media (1 works) · Geography (1 works) · Marketing (1 works)