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Sajjad Pashaie

Biographic Data

ID6843225
NAMESajjad Pashaie
GIVEN NAMESSajjad
FAMILY NAMEPashaie
SIGNATUREPASHAIE S
AFFILIATIONSUniversity of Tabriz
ORCID0000-0002-3933-146X
VERIFIEDYes
TOTAL WORKS6
TOTAL CITATIONS0
AUTHOR COUNT6
EDITOR COUNT0
FIRST PUBLICATION YEAR2022
LATEST PUBLICATION YEAR2026
H-INDEX0
  • Digital technologies as enablers of open innovation in sports tourism

    Open Access•Erfan Moradi, Sajjad Pashaie•ARTICLE•Tourism Recreation Research•2026

    Existing research on digital transformation in tourism often assumes stakeholder consensus on technological benefits, overlooking how divergent perceptions shape innovation trajectories. This study challenges techno-deterministic assumptions by examining how Iranian sports tourism stakeholders interpret digital technologies as catalysts for open innovation in distinct ways. Using Q methodology, three perspectives are identified: a control-oriente…

  • The future of sports tourism in the light of the Covid-19 pandemic – Developing a new paradigm model

    Open Access•Sajjad Pashaie, M Perić•ARTICLE•Journal of Tourism Futures•2025

    Purpose Sports tourism was strongly affected by the COVID-19 pandemic, but there is no consensus on what sports tourism should look like in the post-pandemic period. This study explores the future of sports tourism in light of the COVID-19 pandemic and provides an alternative paradigm model. Design/methodology/approach Data were collected by interviewing sports tourism experts. Data analysis was based on the continuous comparison method during th…

  • Exploring the Influence of a Competitive Environment and Marketing Trends on Sports Coaches’ Attitudes Towards Advertising

    Open Access•Zühal YURTSIZOĞLU, Sajjad Pashaie et al.•ARTICLE•Physical Culture and Sport…•2024•References: 2

    This study examines how commercialization and a competitive environment (CE) in sports have reshaped the role of coaches, positioning them as both athletic leaders and key influencers in marketing trends (MT) and strategies. By exploring coaches’ attitudes toward advertising (ATA), it highlights the significance of communication theory in understanding the evolving dynamics of sports marketing. Employing a quantitative survey methodology and stru…

  • The Anticorruption Effects of Information and Communication Technology in Sport Organizations

    Sajjad Pashaie, Popi Sotiriadou•ARTICLE•International Journal of Sport…•2023

    This study addresses a topic neglected by the sport management literature: the impact of anticorruption effects of information and communication technology (ICT) in sport organizations on the role of organizational health mediation and organizational transparency. This study analyses this topic by presenting and testing a comprehensive theoretical model. This quantitative, descriptive survey uses structural equation modeling methodology. Data col…

  • Analyzing the Relationship Between Individual Time Management Skills and Business Attitude of Sports Science Students

    Open Access•Mehmet Gül, Hamed Golmohammadi et al.•ARTICLE•Physical Culture and Sport…•2023•References: 3

    Individual time management skills and a business approach are two fundamental abilities required for success in any life. The goal of this study is to look at the connection between the individual time management skills and business attitudes of sports science students. The quantitative, descriptive study used structural equation modelling (SEM) as its methodology. Students from Tabriz city’s physical education and sports sciences departments hel…

  • Sociological Analysis of Branding of Professional Football League Players

    Open Access•Sajjad Pashaie, Monika Piątkowska et al.•ARTICLE•Physical Culture and Sport…•2022•References: 3

    The role of branding the sports performance of Iranian professional football League players was investigated by adopting a survey-based research strategy. Players with a history of competing in the Iranian Football League made up the statistical population for the study. 200 players were selected from this population as the study sample. The questionnaire data obtained were analyzed using IBM ® SPSS® Amos TM 23 software. The validity and reliabil…

No prominent works on this page.

  • Sociological Analysis of Branding of Professional Football League Players

    Open Access•Sajjad Pashaie, Monika Piątkowska et al.•ARTICLE•Physical Culture and Sport…•2022•References: 3

    The role of branding the sports performance of Iranian professional football League players was investigated by adopting a survey-based research strategy. Players with a history of competing in the Iranian Football League made up the statistical population for the study. 200 players were selected from this population as the study sample. The questionnaire data obtained were analyzed using IBM ® SPSS® Amos TM 23 software. The validity and reliabil…

  • The Anticorruption Effects of Information and Communication Technology in Sport Organizations

    Sajjad Pashaie, Popi Sotiriadou•ARTICLE•International Journal of Sport…•2023

    This study addresses a topic neglected by the sport management literature: the impact of anticorruption effects of information and communication technology (ICT) in sport organizations on the role of organizational health mediation and organizational transparency. This study analyses this topic by presenting and testing a comprehensive theoretical model. This quantitative, descriptive survey uses structural equation modeling methodology. Data col…

  • Analyzing the Relationship Between Individual Time Management Skills and Business Attitude of Sports Science Students

    Open Access•Mehmet Gül, Hamed Golmohammadi et al.•ARTICLE•Physical Culture and Sport…•2023•References: 3

    Individual time management skills and a business approach are two fundamental abilities required for success in any life. The goal of this study is to look at the connection between the individual time management skills and business attitudes of sports science students. The quantitative, descriptive study used structural equation modelling (SEM) as its methodology. Students from Tabriz city’s physical education and sports sciences departments hel…

  • Exploring the Influence of a Competitive Environment and Marketing Trends on Sports Coaches’ Attitudes Towards Advertising

    Open Access•Zühal YURTSIZOĞLU, Sajjad Pashaie et al.•ARTICLE•Physical Culture and Sport…•2024•References: 2

    This study examines how commercialization and a competitive environment (CE) in sports have reshaped the role of coaches, positioning them as both athletic leaders and key influencers in marketing trends (MT) and strategies. By exploring coaches’ attitudes toward advertising (ATA), it highlights the significance of communication theory in understanding the evolving dynamics of sports marketing. Employing a quantitative survey methodology and stru…

  • The future of sports tourism in the light of the Covid-19 pandemic – Developing a new paradigm model

    Open Access•Sajjad Pashaie, M Perić•ARTICLE•Journal of Tourism Futures•2025

    Purpose Sports tourism was strongly affected by the COVID-19 pandemic, but there is no consensus on what sports tourism should look like in the post-pandemic period. This study explores the future of sports tourism in light of the COVID-19 pandemic and provides an alternative paradigm model. Design/methodology/approach Data were collected by interviewing sports tourism experts. Data analysis was based on the continuous comparison method during th…

  • Digital technologies as enablers of open innovation in sports tourism

    Open Access•Erfan Moradi, Sajjad Pashaie•ARTICLE•Tourism Recreation Research•2026

    Existing research on digital transformation in tourism often assumes stakeholder consensus on technological benefits, overlooking how divergent perceptions shape innovation trajectories. This study challenges techno-deterministic assumptions by examining how Iranian sports tourism stakeholders interpret digital technologies as catalysts for open innovation in distinct ways. Using Q methodology, three perspectives are identified: a control-oriente…

Business (5 works) · Marketing (4 works) · Political science (4 works) · Computer Science (3 works) · Psychology (3 works) · Public relations (3 works) · Sport and Mega-Event Impacts (3 works) · Structural equation modeling (3 works) · Advertising (2 works) · Diverse Aspects of Tourism Research (2 works)

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