Oğuzhan Demirhan
Biographic Data
| ID | 6843288 |
|---|---|
| NAME | Oğuzhan Demirhan |
| GIVEN NAMES | Oğuzhan |
| FAMILY NAME | Demirhan |
| SIGNATURE | DEMIRHAN O |
| AFFILIATIONS | Sakarya University |
| ORCID | 0000-0001-7764-6991 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 1 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2018 |
| LATEST PUBLICATION YEAR | 2018 |
| H-INDEX | 1 |
Segmentation by Motivational Factors of Fantasy Football Consumers and Differences Among Segments
Market segmentation and consumer motivation are among the most important concepts utilized in the prediction and explanation of consumer behavior. Although fantasy sports consumption has shown a remarkable growth in recent years, there has been limited research on the characteristics of participants of this activity, motivational factors influencing participation, and the effects of these factors on consumer behavior and preferences. For this pur…
Segmentation by Motivational Factors of Fantasy Football Consumers and Differences Among Segments
Market segmentation and consumer motivation are among the most important concepts utilized in the prediction and explanation of consumer behavior. Although fantasy sports consumption has shown a remarkable growth in recent years, there has been limited research on the characteristics of participants of this activity, motivational factors influencing participation, and the effects of these factors on consumer behavior and preferences. For this pur…
Segmentation by Motivational Factors of Fantasy Football Consumers and Differences Among Segments
Market segmentation and consumer motivation are among the most important concepts utilized in the prediction and explanation of consumer behavior. Although fantasy sports consumption has shown a remarkable growth in recent years, there has been limited research on the characteristics of participants of this activity, motivational factors influencing participation, and the effects of these factors on consumer behavior and preferences. For this pur…
Advertising (1 work) · Artificial Intelligence (1 work) · Business (1 work) · Casual (1 work) · Cluster analysis (1 work) · Computer Science (1 work) · Consumption (sociology (1 work) · Fantasy (1 work) · Football (1 work) · Gambling Behavior and Treatments (1 work)