Chia-Chun Wang
Biographic Data
| ID | 6843404 |
|---|---|
| NAME | Chia-Chun Wang |
| GIVEN NAMES | Chia-Chun |
| FAMILY NAME | Wang |
| SIGNATURE | WANG C |
| AFFILIATIONS | Southern Taiwan University of Science and Technology |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
How to Persuade Consumers to Engage with Calls-to-Action in Brand Content
Embedding interactive cues—calls-to-action (CTAs)—to spark consumer response to digital marketing brand-promotion messages is a widely used method today. This study employs psychological reactance as a foundation for assessing how CTAs may influence compliance intention and examines whether using emojis may moderate individuals’ reactions. Two experiments show that consumers more readily comply with the CTAs phrased in consumer-focused rather tha…
Do Satisfied Visitors Intend to Revisit a Large Sports Event? A Case Study of a Large Sports Event In Indonesia
Only a few studies on large sports tourism explore motorsport events such as the Moto Grand Prix. The present study addresses this gap by examining the factors influencing visitors’ satisfaction and intention to revisit related to the large sports event of MotoGP, Indonesia. The data were collected from visitors who had attended the MotoGP event in Indonesia using an online questionnaire with purposive sampling. The partial Least Square-Structura…
No prominent works on this page.
Do Satisfied Visitors Intend to Revisit a Large Sports Event? A Case Study of a Large Sports Event In Indonesia
Only a few studies on large sports tourism explore motorsport events such as the Moto Grand Prix. The present study addresses this gap by examining the factors influencing visitors’ satisfaction and intention to revisit related to the large sports event of MotoGP, Indonesia. The data were collected from visitors who had attended the MotoGP event in Indonesia using an online questionnaire with purposive sampling. The partial Least Square-Structura…
How to Persuade Consumers to Engage with Calls-to-Action in Brand Content
Embedding interactive cues—calls-to-action (CTAs)—to spark consumer response to digital marketing brand-promotion messages is a widely used method today. This study employs psychological reactance as a foundation for assessing how CTAs may influence compliance intention and examines whether using emojis may moderate individuals’ reactions. Two experiments show that consumers more readily comply with the CTAs phrased in consumer-focused rather tha…
Advertising (2 works) · Business (2 works) · Psychology (2 works) · Action (physics) (1 works) · Compliance (psychology) (1 works) · Consumer Behavior in Brand Consumption and Identification (1 works) · Digital Communication and Language (1 works) · Digital Marketing and Social Media (1 works) · Diverse Aspects of Tourism Research (1 works) · Event (particle physics (1 works)