Ngo Thi Kim Chau
Biographic Data
| ID | 6844661 |
|---|---|
| NAME | Ngo Thi Kim Chau |
| GIVEN NAMES | Ngo Thi Kim |
| FAMILY NAME | Chau |
| SIGNATURE | CHAU N T K |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2017 |
| LATEST PUBLICATION YEAR | 2017 |
| H-INDEX | 0 |
The Effect of Event Sponsorship on Customer’s Brand Awarness and Purchase Intention—A Case Study of Toyota Vietnam
The purpose of this research was to investigate how event sponsorship directly affected customer’s purchase intention and indirectly through the mediation of brand awareness. The quantitative approach was applied with structured questionnaires directly delivered to sports fans of V-league football champion in Binh Duong province, Vietnam. The empirical results showed that attitude and attention towards the sponsorship indirectly affected purchase…
No prominent works on this page.
The Effect of Event Sponsorship on Customer’s Brand Awarness and Purchase Intention—A Case Study of Toyota Vietnam
The purpose of this research was to investigate how event sponsorship directly affected customer’s purchase intention and indirectly through the mediation of brand awareness. The quantitative approach was applied with structured questionnaires directly delivered to sports fans of V-league football champion in Binh Duong province, Vietnam. The empirical results showed that attitude and attention towards the sponsorship indirectly affected purchase…
Advertising (1 works) · Business (1 works) · Champion (1 works) · Consumer Behavior in Brand Consumption and Identification (1 works) · Customer engagement (1 works) · Customer Service Quality and Loyalty (1 works) · Digital Marketing and Social Media (1 works) · Event (particle physics (1 works) · Football (1 works) · League (1 works)