Evrpides Zantides
Biographic Data
| ID | 6845908 |
|---|---|
| NAME | Evrpides Zantides |
| GIVEN NAMES | Evrpides |
| FAMILY NAME | Zantides |
| SIGNATURE | ZANTIDES E |
| AFFILIATIONS | Cyprus University of Technology |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2018 |
| LATEST PUBLICATION YEAR | 2018 |
| H-INDEX | 0 |
Eye-tracking the semiotic effects of layout on viewing print advertisements
The print advertisement produces meaning for its readers through the interaction of a complex system of semiotic elements. Understanding this meaning is based on readers’ ability to follow the established reading conventions of their culture. The article describes a study that uses eye-tracking technology to examine readers’ interaction with the semiotic elements of two print advertisements. The relation between print advertisements and semiotics…
No prominent works on this page.
Eye-tracking the semiotic effects of layout on viewing print advertisements
The print advertisement produces meaning for its readers through the interaction of a complex system of semiotic elements. Understanding this meaning is based on readers’ ability to follow the established reading conventions of their culture. The article describes a study that uses eye-tracking technology to examine readers’ interaction with the semiotic elements of two print advertisements. The relation between print advertisements and semiotics…
Advertising (1 work) · Artificial Intelligence (1 work) · Computer Science (1 work) · Digital Communication and Language (1 work) · Eye tracking (1 work) · Linguistics (1 work) · Mathematics (1 work) · Meaning (existential (1 work) · Point (geometry (1 work) · Psychology (1 work)