Eleni Sykioti
Biographic Data
| ID | 6845909 |
|---|---|
| NAME | Eleni Sykioti |
| GIVEN NAMES | Eleni |
| FAMILY NAME | Sykioti |
| SIGNATURE | SYKIOTI E |
| AFFILIATIONS | Ministry of Education and Religious Affairs |
| ORCID | 0000-0002-0392-8854 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2016 |
| LATEST PUBLICATION YEAR | 2018 |
| H-INDEX | 0 |
Eye-tracking the semiotic effects of layout on viewing print advertisements
The print advertisement produces meaning for its readers through the interaction of a complex system of semiotic elements. Understanding this meaning is based on readers’ ability to follow the established reading conventions of their culture. The article describes a study that uses eye-tracking technology to examine readers’ interaction with the semiotic elements of two print advertisements. The relation between print advertisements and semiotics…
The Semiotics of a ‘Different’ Advertisement
Article The Semiotics of a ‘Different’ Advertisement: A Preliminary Study for the Use of Paper Trivets as Advertising Message was published on September 1, 2016 in the journal Language and Semiotic Studies (volume 2, issue 3)
No prominent works on this page.
The Semiotics of a ‘Different’ Advertisement
Article The Semiotics of a ‘Different’ Advertisement: A Preliminary Study for the Use of Paper Trivets as Advertising Message was published on September 1, 2016 in the journal Language and Semiotic Studies (volume 2, issue 3)
Eye-tracking the semiotic effects of layout on viewing print advertisements
The print advertisement produces meaning for its readers through the interaction of a complex system of semiotic elements. Understanding this meaning is based on readers’ ability to follow the established reading conventions of their culture. The article describes a study that uses eye-tracking technology to examine readers’ interaction with the semiotic elements of two print advertisements. The relation between print advertisements and semiotics…
Advertising (2 works) · Linguistics (2 works) · Semiotics (2 works) · Artificial Intelligence (1 work) · Business (1 work) · Computer Science (1 work) · Digital Communication and Language (1 work) · Digital Games and Media (1 work) · Eye tracking (1 work) · Mathematics (1 work)