Mark Benbow
Biographic Data
| ID | 6847712 |
|---|---|
| NAME | Mark Benbow |
| GIVEN NAMES | Mark |
| FAMILY NAME | Benbow |
| SIGNATURE | BENBOW M |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2015 |
| LATEST PUBLICATION YEAR | 2015 |
| H-INDEX | 0 |
Cheesecake vs. The Home: The contradictions of brewery advertising in the early twentieth-century United States
In the early twentieth century American brewers were trying to sell beer to two very different markets, saloons and the home. The advertising themes used for each were at times incompatible with one another. Saloon advertising commonly used sexualized images aimed at the male gaze rather than a family audience. For the home market brewers portrayed their product as a fit beverage for families, women as well as men. These contradictory efforts to …
No prominent works on this page.
Cheesecake vs. The Home: The contradictions of brewery advertising in the early twentieth-century United States
In the early twentieth century American brewers were trying to sell beer to two very different markets, saloons and the home. The advertising themes used for each were at times incompatible with one another. Saloon advertising commonly used sexualized images aimed at the male gaze rather than a family audience. For the home market brewers portrayed their product as a fit beverage for families, women as well as men. These contradictory efforts to …
Advertising (1 works) · Appeal (1 works) · Business (1 works) · Fermentation and Sensory Analysis (1 works) · Horticultural and Viticultural Research (1 works) · Law (1 works) · Law (1 works) · Marketing (1 works) · Political science (1 works) · Product (mathematics (1 works)