Shane Mannis
Biographic Data
| ID | 6847849 |
|---|---|
| NAME | Shane Mannis |
| GIVEN NAMES | Shane |
| FAMILY NAME | Mannis |
| SIGNATURE | MANNIS S |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 5 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2018 |
| LATEST PUBLICATION YEAR | 2018 |
| H-INDEX | 1 |
Validating the Hornik & Woolf approach to choosing media campaign themes
Hornik and Woolf (1999) proposed using cross-sectional survey data to prioritize beliefs to address with communication campaign messages. The empirical component of the approach combines evidence of (1) association of beliefs with intentions and (2) current level of beliefs to calculate a 'percentage to gain' as the potential promise of a belief. However, the method relies on cross-sectional data; its conclusions are open to challenge. Here, a pa…
Validating the Hornik & Woolf approach to choosing media campaign themes
Hornik and Woolf (1999) proposed using cross-sectional survey data to prioritize beliefs to address with communication campaign messages. The empirical component of the approach combines evidence of (1) association of beliefs with intentions and (2) current level of beliefs to calculate a 'percentage to gain' as the potential promise of a belief. However, the method relies on cross-sectional data; its conclusions are open to challenge. Here, a pa…
Validating the Hornik & Woolf approach to choosing media campaign themes
Hornik and Woolf (1999) proposed using cross-sectional survey data to prioritize beliefs to address with communication campaign messages. The empirical component of the approach combines evidence of (1) association of beliefs with intentions and (2) current level of beliefs to calculate a 'percentage to gain' as the potential promise of a belief. However, the method relies on cross-sectional data; its conclusions are open to challenge. Here, a pa…
Association (psychology (1 works) · Behavioral Health and Interventions (1 works) · Cross-sectional data (1 works) · Cross-sectional study (1 works) · Econometrics (1 works) · Mathematics (1 works) · Media use (1 works) · Panel data (1 works) · Psychology (1 works) · Sample (material (1 works)