John T Morrison
Biographic Data
| ID | 6847873 |
|---|---|
| NAME | John T Morrison |
| GIVEN NAMES | John T |
| FAMILY NAME | Morrison |
| SIGNATURE | MORRISON J T |
| AFFILIATIONS | Rollins College |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 2 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2009 |
| LATEST PUBLICATION YEAR | 2009 |
| H-INDEX | 1 |
Evaluating Factor Analysis Decisions for Scale Design in Communication Research
Factor analysis techniques offer the communication researcher a set of important tools for the development and substantiation of attitude and opinion scales. Often, however, crucial factoring decisions are based on convention or misunderstanding, leading to questionable conclusions. The purpose of this article is to offer the nontechnical communication researcher a foundation for making and defending rational factoring decisions that can lead to …
Evaluating Factor Analysis Decisions for Scale Design in Communication Research
Factor analysis techniques offer the communication researcher a set of important tools for the development and substantiation of attitude and opinion scales. Often, however, crucial factoring decisions are based on convention or misunderstanding, leading to questionable conclusions. The purpose of this article is to offer the nontechnical communication researcher a foundation for making and defending rational factoring decisions that can lead to …
Evaluating Factor Analysis Decisions for Scale Design in Communication Research
Factor analysis techniques offer the communication researcher a set of important tools for the development and substantiation of attitude and opinion scales. Often, however, crucial factoring decisions are based on convention or misunderstanding, leading to questionable conclusions. The purpose of this article is to offer the nontechnical communication researcher a foundation for making and defending rational factoring decisions that can lead to …
Advanced Statistical Modeling Techniques (1 work) · Computer Science (1 work) · Data science (1 work) · Engineering (1 work) · Exploratory factor analysis (1 work) · Exploratory research (1 work) · Factoring (1 work) · Machine learning (1 work) · Management science (1 work) · Psychometric Methodologies and Testing (1 work)