Ryan Tan
Biographic Data
| ID | 6848190 |
|---|---|
| NAME | Ryan Tan |
| GIVEN NAMES | Ryan |
| FAMILY NAME | Tan |
| SIGNATURE | TAN R |
| AFFILIATIONS | University of Nebraska–Lincoln |
| ORCID | 0000-0003-2407-0647 |
| VERIFIED | Yes |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 5 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2021 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Effects of Immersive Experience in the Branded Metaverse
With the growing number of brands entering the metaverse, the influence of consumer interactions on brand-related attitudes and behaviors remains understudied. To address this gap, we conducted an experiment involving participants who used the Meta Quest 2 headset to interact with objects or products in a branded metaverse. Our findings revealed that presence positively impacted brand attitudes and enjoyment, whereas cybersickness had a negative …
Amplifying Player Experience to Facilitate Prosocial Outcomes in a Narrative-Based Serious Game
The rise and development of serious games have shown promise in addressing critical social issues, including school bullying. However, prior work often compares game-based interventions with the conventional non-game approach, failing to generate insights about which game features should be emphasized to create more effective games. To bridge this research gap, in light of video games’ advantages for creating immersive experiences that benefit pe…
Effects of state-sponsored political posts on perceived credibility and persuasion
Technology is a wish your heart makes: How Disney harnesses practical magic discourse to legitimize MyMagic
This article explores how Disney employs magical discourse to legitimize its MyMagic+ system. Through an analysis of the Disney Parks blog, we introduce the concept practical magic discourse , which entices users to indulge in the fantasy of transcending the constraints of reality, while obscuring the labor involved in the system’s development and maintenance. Practical magic discourse differs from existing conceptualizations of magical discourse…
A Recipe for Success: The Effect of Dyadic Communication and Cooperative Gameplay on Subsequent Non-gaming Task Performance
Cooperative game play has been associated with a growing list of prosocial benefits. However, less research has examined its constituent parts to determine their contribution to subsequent positive outcomes. The current study examined partners’ communication as a common and even imperative aspect of cooperative play that may largely account for its positive effects on cooperative behaviors and effective teamwork. Partners played a cooperative gam…
No prominent works on this page.
A Recipe for Success: The Effect of Dyadic Communication and Cooperative Gameplay on Subsequent Non-gaming Task Performance
Cooperative game play has been associated with a growing list of prosocial benefits. However, less research has examined its constituent parts to determine their contribution to subsequent positive outcomes. The current study examined partners’ communication as a common and even imperative aspect of cooperative play that may largely account for its positive effects on cooperative behaviors and effective teamwork. Partners played a cooperative gam…
Technology is a wish your heart makes: How Disney harnesses practical magic discourse to legitimize MyMagic
This article explores how Disney employs magical discourse to legitimize its MyMagic+ system. Through an analysis of the Disney Parks blog, we introduce the concept practical magic discourse , which entices users to indulge in the fantasy of transcending the constraints of reality, while obscuring the labor involved in the system’s development and maintenance. Practical magic discourse differs from existing conceptualizations of magical discourse…
Amplifying Player Experience to Facilitate Prosocial Outcomes in a Narrative-Based Serious Game
The rise and development of serious games have shown promise in addressing critical social issues, including school bullying. However, prior work often compares game-based interventions with the conventional non-game approach, failing to generate insights about which game features should be emphasized to create more effective games. To bridge this research gap, in light of video games’ advantages for creating immersive experiences that benefit pe…
Effects of state-sponsored political posts on perceived credibility and persuasion
Effects of Immersive Experience in the Branded Metaverse
With the growing number of brands entering the metaverse, the influence of consumer interactions on brand-related attitudes and behaviors remains understudied. To address this gap, we conducted an experiment involving participants who used the Meta Quest 2 headset to interact with objects or products in a branded metaverse. Our findings revealed that presence positively impacted brand attitudes and enjoyment, whereas cybersickness had a negative …
Computer Science (3 works) · Media Influence and Health (3 works) · Media studies (3 works) · Psychology (3 works) · Social Psychology (3 works) · Sociology (3 works) · Digital Games and Media (2 works) · Prosocial behavior (2 works) · Aesthetics (1 works) · Affordance (1 works)