Shuoya Sun
Biographic Data
| ID | 6848217 |
|---|---|
| NAME | Shuoya Sun |
| GIVEN NAMES | Shuoya |
| FAMILY NAME | Sun |
| SIGNATURE | SUN S |
| AFFILIATIONS | University of Georgia |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 2 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 1 |
Decoding demarketing advertising effects through the IMC lens
Green demarketing has received attention as a viable strategy in response to consumers’ demand for sustainable marketing. Only a few studies focused on testing demarketing at the product level. This study tested the synergistic effects of earned and paid media as part of the overarching company’s integrated marketing communications (IMC) efforts. Company background information, such as CSR activity magnitude appearing in press releases, CSR credi…
Invisible transparency
In an effort to improve transparency, Facebook changed its disclosures on in-feed native political advertisements in 2018 to include language that identifies who paid for the ad to appear. The present study (N = 120) utilized a between-participants eye-tracking experiment to assess the impact of three different disclosure conditions on Facebook users’ visual attention to the disclosure, recall of the disclosure, and the ability to identify the sp…
Invisible transparency
In an effort to improve transparency, Facebook changed its disclosures on in-feed native political advertisements in 2018 to include language that identifies who paid for the ad to appear. The present study (N = 120) utilized a between-participants eye-tracking experiment to assess the impact of three different disclosure conditions on Facebook users’ visual attention to the disclosure, recall of the disclosure, and the ability to identify the sp…
Invisible transparency
In an effort to improve transparency, Facebook changed its disclosures on in-feed native political advertisements in 2018 to include language that identifies who paid for the ad to appear. The present study (N = 120) utilized a between-participants eye-tracking experiment to assess the impact of three different disclosure conditions on Facebook users’ visual attention to the disclosure, recall of the disclosure, and the ability to identify the sp…
Decoding demarketing advertising effects through the IMC lens
Green demarketing has received attention as a viable strategy in response to consumers’ demand for sustainable marketing. Only a few studies focused on testing demarketing at the product level. This study tested the synergistic effects of earned and paid media as part of the overarching company’s integrated marketing communications (IMC) efforts. Company background information, such as CSR activity magnitude appearing in press releases, CSR credi…
Advertising (2 works) · Business (2 works) · Artificial Intelligence (1 work) · Cognitive psychology (1 work) · Comprehension (1 work) · Computer Science (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Corporate social responsibility (1 work) · Credibility (1 work) · Digital Marketing and Social Media (1 work)