James P Woodard
Biographic Data
| ID | 684917 |
|---|---|
| NAME | James P Woodard |
| GIVEN NAMES | James P |
| FAMILY NAME | Woodard |
| SIGNATURE | WOODARD J P |
| AFFILIATIONS | Montclair State University |
| VERIFIED | No |
| TOTAL WORKS | 16 |
| TOTAL CITATIONS | 8 |
| AUTHOR COUNT | 16 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2002 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 2 |
The Oxford Encyclopedia of Brazilian History and Culture
The paucity of reference works on Brazilian history means that this title is to be welcomed. Indeed, publication of The Oxford Encyclopedia of Brazilian History and Culture (OEBHC) two years ago, alongside the Dicionário da independência do Brasil: História, memória e historiografia, made 2022 a banner year as far as such works are concerned, likely the biggest one since 2001, when the second edition of the Centro de Pesquisa e Documentação de Hi…
Empire by emulation: Brazilian business elites encounter the U.S. department store
This paper examines the role of Brazilian businessmen in recreating aspects of the culture of U.S.-style consumer capitalism in their own country, especially through their emulation of the North American department store. Rather than an imposition from without, the reshaping of Brazilian retailing practice and culture in the middle decades of the twentieth century was largely the work of native-born Brazilian elites, some of whom were hugely succ…
T he A rgentine A llusion: On the Significance of the Southern Cone in Early Twentieth-Century São Paulo
This article examines a much cited but little understood aspect of the Latin American intellectual and cultural ferment of the 1910s and 1920s: the frequency with which intellectuals from the southeastern Brazilian state of São Paulo referred to developments in post Sáenz Peña Argentina, and to a lesser extent in Uruguay and Chile. In books, pamphlets, speeches, and the pages of a vibrant periodical press—all key sources for this article—São Paul…
Brazil's Revolution in Commerce: Creating Consumer Capitalism in the American Century
James P. Woodard’s history of consumer capitalism in Brazil, today the world’s fifth most populous country, is at once magisterial, intimate, and penetrating enough to serve as a history of modern Brazil itself. It tells how a new economic outlook took hold over the course of the twentieth century, a time when the United States became Brazil’s most important trading partner and the tastemaker of its better-heeled citizens. In a cultural entanglin…
Region, Nation, and Social Science: An Interview with Joseph L. Love on 50 Years of Studying Brazil
In late September 2016, the Lemann Institute for Brazilian Studies at University of Illinois at Urbana-Champaign (UIUC) hosted a symposium on regionalism in Brazilian history to celebrate the fiftieth anniversary of Professor Joseph L. Love's arrival at Illinois. Organized by the Institute's director, Professor Jerry Dávila, the symposium brought together historians from the United States and Brazil for a day-long discussion of an issue that cont…
Frontiers of Citizenship: A Black and Indigenous History of Postcolonial Brazil
A decade ago the distinguished historian of Brazil Barbara Weinstein challenged Latin Americanists to “combine the ‘Indo’ and the ‘Afro’” in studies of the region’s postcolonial history. Yuko Miki’s Frontiers of Citizenship, though not initially conceived in response to that challenge, represents an endorsement of Weinstein’s program, as well as a major accomplishment for its author. Readers of Ethnohistory will find much to admire in its chartin…
A civilização do delegado: Modernidade, polícia e sociedade em São Paulo nas primeiras décadas da República, 1889-1930
Police and politics, police and civilization, police and the city, police and labor, and police and criminality are the dyads that provide titles for the five central chapters of Marcelo Thadeu Quintanilha Martins's study, originally presented as a doctoral thesis at the University of São Paulo in 2012. The book's geographic and temporal purview, as its subtitle indicates, is the Brazilian state of São Paulo between the late nineteenth century an…
Bryan McCann. Hard Times in the Marvelous City: From Dictatorship to Democracy in the Favelas of Rio de Janeiro
Journal Article Bryan McCann. Hard Times in the Marvelous City: From Dictatorship to Democracy in the Favelas of Rio de Janeiro. Get access Bryan McCann. Hard Times in the Marvelous City: From Dictatorship to Democracy in the Favelas of Rio de Janeiro. Durham, N.C.: Duke University Press, 2014. Pp. xi, 249. Cloth $89.95, paper $24.95. James P. Woodard James P. Woodard Montclair State University [email protected] Search for other works b…
Pages from a Yellow Press: Print Culture, Public Life and Political Genealogies in Modern Brazil
An examination of the Brazilian newspaperO Combate, this article accomplishes four goals. First, it defines the politics of a periodical long cited but little understood by historians. Second, it documentsO Combate's place, alongside other 'yellow press' outlets, in the making of a 'public sphere' in São Paulo. Third, it situates the same publications' role in the bringing into being of a more commercial, publicity-driven press, which would shed …
Consumer Culture, Market Empire, and the Global South
Consumer Culture, Market Empire, and the Global South* James P. Woodard In the span of a few score years, contained entirely within the century that has just passed, clusters of models, patterns, and practices of consumption and their promotion-themselves constantly in flux-attained global ubiquity, transcending the privileged corners of English-speaking North America often identified as their places of conception and becoming part of the everyda…
The Consumption of (Over?) Consumption: Diplomatic Developmentalisms, Market Developmentalism, and the Making of Brazil's ‘American Century’
In this article, ‘Development’ and developmentist ideas, two increasingly fashionable areas of historical inquiry, are explored in the context of relations between the United States and Brazil through the middle decades of the twentieth century, with three arguments made along the way. First, and in contrast to much academic and extra-academic received wisdom (as well as the official pronouncements of US diplomats), the United States government o…
The Specter of Liberalism: Notes on the Democratic Party of São Paulo and the Historiography of Twentieth-Century Brazil
The Democratic Party of São Paulo (PD) occupies a curious position in the history and historiography of 20th century Brazil. Founded amid discontent with the machine politics of the so-called "Old Republic," the party mounted an important if ultimately unsuccessful challenge to the state's ruling Republican Party (PRP) during the years 1926-1928, shrilly calling for reform and running candidates in three statewide elections. Thereafter, having fa…
History, Sociology and the Political Conflicts of the 1920s in São Paulo, Brazil
In recent years an 'ethno-economic' interpretation of politics in the coffee state of São Paulo in the early twentieth century, associated particularly with the work of Mauricio Font, has gained widespread acceptance. Its claim that state politics in the period was increasingly shaped by a cleavage between a declining traditional coffee aristocracy on the one hand, and a rising, mostly immigrant, smallholding and industrial economy on the other, …
Regionalismo paulista e política partidiária nos anos vinte
The political conflicts of the late 1920s between the Paulista Republican Party and the Democratic Party of São Paulo played a much larger role in the politics of the 1930s than indicated by the existing historiography. In particular, these conflicts helped to lay the groundwork for the mobilization of the state of São Paulo against the federal government headed by Getúlio Vargas by encouraging the kind of regionalist-cum-nationalist identificati…
Americanos: Representaões da identidade nacional no Brasil e nos EUA. LÚCIA Lippi Oliveira: Belo Horizonte: Editora da Universidade Federal de Minas Gerais, 2000
Lúcia Lippi Oliveira's Americanos follows in a long tradition of Brazilian soundings of the United States, a tradition that goes back to Eduardo Prado's A ilusão americana (1893) and Vianna Moog's Bandeirantes e pioneiros (1954).Americanos brings this tradition into the present day and, as its subtitle suggests, into the fashionable, if somewhat formless, intellectual territory of "representations" and "national identity." The latter innovation n…
Marketing Modernity: The J. Walter Thompson Company and North American Advertising in Brazil, 1929-1939
In 1929 the J. Walter Thompson Company (JWT), a leading North American advertising agency, opened an office in São Paulo. JWT’s founding of a Brazilian subsidiary emerged from a decade’s worth of discussion of how to increase North American exports and of what role advertising would play in this expansion. Manufacturers, advertising executives, and representatives of key sectors of the U.S. government took part in these discussions through articl…
Consumer Culture, Market Empire, and the Global South
Consumer Culture, Market Empire, and the Global South* James P. Woodard In the span of a few score years, contained entirely within the century that has just passed, clusters of models, patterns, and practices of consumption and their promotion-themselves constantly in flux-attained global ubiquity, transcending the privileged corners of English-speaking North America often identified as their places of conception and becoming part of the everyda…
Marketing Modernity: The J. Walter Thompson Company and North American Advertising in Brazil, 1929-1939
In 1929 the J. Walter Thompson Company (JWT), a leading North American advertising agency, opened an office in São Paulo. JWT’s founding of a Brazilian subsidiary emerged from a decade’s worth of discussion of how to increase North American exports and of what role advertising would play in this expansion. Manufacturers, advertising executives, and representatives of key sectors of the U.S. government took part in these discussions through articl…
History, Sociology and the Political Conflicts of the 1920s in São Paulo, Brazil
In recent years an 'ethno-economic' interpretation of politics in the coffee state of São Paulo in the early twentieth century, associated particularly with the work of Mauricio Font, has gained widespread acceptance. Its claim that state politics in the period was increasingly shaped by a cleavage between a declining traditional coffee aristocracy on the one hand, and a rising, mostly immigrant, smallholding and industrial economy on the other, …
Americanos: Representaões da identidade nacional no Brasil e nos EUA. LÚCIA Lippi Oliveira: Belo Horizonte: Editora da Universidade Federal de Minas Gerais, 2000
Lúcia Lippi Oliveira's Americanos follows in a long tradition of Brazilian soundings of the United States, a tradition that goes back to Eduardo Prado's A ilusão americana (1893) and Vianna Moog's Bandeirantes e pioneiros (1954).Americanos brings this tradition into the present day and, as its subtitle suggests, into the fashionable, if somewhat formless, intellectual territory of "representations" and "national identity." The latter innovation n…
Marketing Modernity: The J. Walter Thompson Company and North American Advertising in Brazil, 1929-1939
In 1929 the J. Walter Thompson Company (JWT), a leading North American advertising agency, opened an office in São Paulo. JWT’s founding of a Brazilian subsidiary emerged from a decade’s worth of discussion of how to increase North American exports and of what role advertising would play in this expansion. Manufacturers, advertising executives, and representatives of key sectors of the U.S. government took part in these discussions through articl…
Regionalismo paulista e política partidiária nos anos vinte
The political conflicts of the late 1920s between the Paulista Republican Party and the Democratic Party of São Paulo played a much larger role in the politics of the 1930s than indicated by the existing historiography. In particular, these conflicts helped to lay the groundwork for the mobilization of the state of São Paulo against the federal government headed by Getúlio Vargas by encouraging the kind of regionalist-cum-nationalist identificati…
The Specter of Liberalism: Notes on the Democratic Party of São Paulo and the Historiography of Twentieth-Century Brazil
The Democratic Party of São Paulo (PD) occupies a curious position in the history and historiography of 20th century Brazil. Founded amid discontent with the machine politics of the so-called "Old Republic," the party mounted an important if ultimately unsuccessful challenge to the state's ruling Republican Party (PRP) during the years 1926-1928, shrilly calling for reform and running candidates in three statewide elections. Thereafter, having fa…
History, Sociology and the Political Conflicts of the 1920s in São Paulo, Brazil
In recent years an 'ethno-economic' interpretation of politics in the coffee state of São Paulo in the early twentieth century, associated particularly with the work of Mauricio Font, has gained widespread acceptance. Its claim that state politics in the period was increasingly shaped by a cleavage between a declining traditional coffee aristocracy on the one hand, and a rising, mostly immigrant, smallholding and industrial economy on the other, …
The Consumption of (Over?) Consumption: Diplomatic Developmentalisms, Market Developmentalism, and the Making of Brazil's ‘American Century’
In this article, ‘Development’ and developmentist ideas, two increasingly fashionable areas of historical inquiry, are explored in the context of relations between the United States and Brazil through the middle decades of the twentieth century, with three arguments made along the way. First, and in contrast to much academic and extra-academic received wisdom (as well as the official pronouncements of US diplomats), the United States government o…
Consumer Culture, Market Empire, and the Global South
Consumer Culture, Market Empire, and the Global South* James P. Woodard In the span of a few score years, contained entirely within the century that has just passed, clusters of models, patterns, and practices of consumption and their promotion-themselves constantly in flux-attained global ubiquity, transcending the privileged corners of English-speaking North America often identified as their places of conception and becoming part of the everyda…
Pages from a Yellow Press: Print Culture, Public Life and Political Genealogies in Modern Brazil
An examination of the Brazilian newspaperO Combate, this article accomplishes four goals. First, it defines the politics of a periodical long cited but little understood by historians. Second, it documentsO Combate's place, alongside other 'yellow press' outlets, in the making of a 'public sphere' in São Paulo. Third, it situates the same publications' role in the bringing into being of a more commercial, publicity-driven press, which would shed …
Bryan McCann. Hard Times in the Marvelous City: From Dictatorship to Democracy in the Favelas of Rio de Janeiro
Journal Article Bryan McCann. Hard Times in the Marvelous City: From Dictatorship to Democracy in the Favelas of Rio de Janeiro. Get access Bryan McCann. Hard Times in the Marvelous City: From Dictatorship to Democracy in the Favelas of Rio de Janeiro. Durham, N.C.: Duke University Press, 2014. Pp. xi, 249. Cloth $89.95, paper $24.95. James P. Woodard James P. Woodard Montclair State University [email protected] Search for other works b…
A civilização do delegado: Modernidade, polícia e sociedade em São Paulo nas primeiras décadas da República, 1889-1930
Police and politics, police and civilization, police and the city, police and labor, and police and criminality are the dyads that provide titles for the five central chapters of Marcelo Thadeu Quintanilha Martins's study, originally presented as a doctoral thesis at the University of São Paulo in 2012. The book's geographic and temporal purview, as its subtitle indicates, is the Brazilian state of São Paulo between the late nineteenth century an…
Region, Nation, and Social Science: An Interview with Joseph L. Love on 50 Years of Studying Brazil
In late September 2016, the Lemann Institute for Brazilian Studies at University of Illinois at Urbana-Champaign (UIUC) hosted a symposium on regionalism in Brazilian history to celebrate the fiftieth anniversary of Professor Joseph L. Love's arrival at Illinois. Organized by the Institute's director, Professor Jerry Dávila, the symposium brought together historians from the United States and Brazil for a day-long discussion of an issue that cont…
Frontiers of Citizenship: A Black and Indigenous History of Postcolonial Brazil
A decade ago the distinguished historian of Brazil Barbara Weinstein challenged Latin Americanists to “combine the ‘Indo’ and the ‘Afro’” in studies of the region’s postcolonial history. Yuko Miki’s Frontiers of Citizenship, though not initially conceived in response to that challenge, represents an endorsement of Weinstein’s program, as well as a major accomplishment for its author. Readers of Ethnohistory will find much to admire in its chartin…
Brazil's Revolution in Commerce: Creating Consumer Capitalism in the American Century
James P. Woodard’s history of consumer capitalism in Brazil, today the world’s fifth most populous country, is at once magisterial, intimate, and penetrating enough to serve as a history of modern Brazil itself. It tells how a new economic outlook took hold over the course of the twentieth century, a time when the United States became Brazil’s most important trading partner and the tastemaker of its better-heeled citizens. In a cultural entanglin…
Empire by emulation: Brazilian business elites encounter the U.S. department store
This paper examines the role of Brazilian businessmen in recreating aspects of the culture of U.S.-style consumer capitalism in their own country, especially through their emulation of the North American department store. Rather than an imposition from without, the reshaping of Brazilian retailing practice and culture in the middle decades of the twentieth century was largely the work of native-born Brazilian elites, some of whom were hugely succ…
T he A rgentine A llusion: On the Significance of the Southern Cone in Early Twentieth-Century São Paulo
This article examines a much cited but little understood aspect of the Latin American intellectual and cultural ferment of the 1910s and 1920s: the frequency with which intellectuals from the southeastern Brazilian state of São Paulo referred to developments in post Sáenz Peña Argentina, and to a lesser extent in Uruguay and Chile. In books, pamphlets, speeches, and the pages of a vibrant periodical press—all key sources for this article—São Paul…
The Oxford Encyclopedia of Brazilian History and Culture
The paucity of reference works on Brazilian history means that this title is to be welcomed. Indeed, publication of The Oxford Encyclopedia of Brazilian History and Culture (OEBHC) two years ago, alongside the Dicionário da independência do Brasil: História, memória e historiografia, made 2022 a banner year as far as such works are concerned, likely the biggest one since 2001, when the second edition of the Centro de Pesquisa e Documentação de Hi…
Political science (14 works) · Law (13 works) · History (12 works) · Sociology (12 works) · Economic history (9 works) · Politics (9 works) · Art (6 works) · Law (5 works) · Brazilian History and Foreign Policy (4 works) · Democracy (4 works)