Yijia Sun
Biographic Data
| ID | 6849313 |
|---|---|
| NAME | Yijia Sun |
| GIVEN NAMES | Yijia |
| FAMILY NAME | Sun |
| SIGNATURE | SUN Y |
| AFFILIATIONS | Macao University of Tourism |
| ORCID | 0000-0002-1541-392X |
| VERIFIED | Yes |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 1 |
| WORKS AS AUTHOR | 4 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2022 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
AI delivers creative output but struggles with thinking processes
The Effects of Trans-generational Conflict on Trans-generational Entrepreneurship Performance from the Perspective of First-generation Entrepreneurs’ Networks
After more than four decades of China’s reform and opening up, many family businesses in China are welcoming the peak of trans-generational inheritance. Therefore, more research is needed to help the second-generation successors avoid the potential negative effect of trans-generational conflicts and keep and maintain the sustainable development of their family businesses. To fill these gaps in the literature, this paper explores the impact of tra…
The effect of controllable and uncontrollable brand crises and product involvement on consumers’ repurchase intention
In this study we examined the impact of a controllable brand crisis vs. an uncontrollable brand crisis on consumers’ repurchase intention depending on degree of product involvement. The results revealed the mediating role of consumer forgiveness and the moderating role of Zhongyong thinking. In Experiment 1, we recruited 406 participants; the results showed that product involvement strengthened the negative impact of brand crisis type on consumer…
The Influence of Word-of-web on Customers’ Purchasing Process
Word-of-web (WOW) today has become crucial to exchange marketing information between customers via online platforms. However, there is a lack of research on the marketing potency of WOW on customer purchasing process. This study employed expectancy-confirmation theory (ECT) and trust factors to understand consumers’ purchasing process using WOW on Xiaohongshu, a Chinese social media and e-commerce platform. Due to its popularity and representativ…
The Influence of Word-of-web on Customers’ Purchasing Process
Word-of-web (WOW) today has become crucial to exchange marketing information between customers via online platforms. However, there is a lack of research on the marketing potency of WOW on customer purchasing process. This study employed expectancy-confirmation theory (ECT) and trust factors to understand consumers’ purchasing process using WOW on Xiaohongshu, a Chinese social media and e-commerce platform. Due to its popularity and representativ…
The Influence of Word-of-web on Customers’ Purchasing Process
Word-of-web (WOW) today has become crucial to exchange marketing information between customers via online platforms. However, there is a lack of research on the marketing potency of WOW on customer purchasing process. This study employed expectancy-confirmation theory (ECT) and trust factors to understand consumers’ purchasing process using WOW on Xiaohongshu, a Chinese social media and e-commerce platform. Due to its popularity and representativ…
The Effects of Trans-generational Conflict on Trans-generational Entrepreneurship Performance from the Perspective of First-generation Entrepreneurs’ Networks
After more than four decades of China’s reform and opening up, many family businesses in China are welcoming the peak of trans-generational inheritance. Therefore, more research is needed to help the second-generation successors avoid the potential negative effect of trans-generational conflicts and keep and maintain the sustainable development of their family businesses. To fill these gaps in the literature, this paper explores the impact of tra…
The effect of controllable and uncontrollable brand crises and product involvement on consumers’ repurchase intention
In this study we examined the impact of a controllable brand crisis vs. an uncontrollable brand crisis on consumers’ repurchase intention depending on degree of product involvement. The results revealed the mediating role of consumer forgiveness and the moderating role of Zhongyong thinking. In Experiment 1, we recruited 406 participants; the results showed that product involvement strengthened the negative impact of brand crisis type on consumer…
AI delivers creative output but struggles with thinking processes
Business (3 works) · Advertising (2 works) · Digital Marketing and Social Media (2 works) · Marketing (2 works) · Psychology (2 works) · Artificial Intelligence in Games (1 work) · China (1 work) · Cognition (1 work) · Computer Science (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work)