Kuo-Ning Liu
Biographic Data
| ID | 6849518 |
|---|---|
| NAME | Kuo-Ning Liu |
| GIVEN NAMES | Kuo-Ning |
| FAMILY NAME | Liu |
| SIGNATURE | LIU K |
| AFFILIATIONS | Southern Taiwan University of Science and Technology |
| ORCID | 0000-0003-0414-774X |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 3 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2016 |
| LATEST PUBLICATION YEAR | 2020 |
| H-INDEX | 1 |
The impact of experience on brand loyalty
In today’s increasingly competitive market, hotels are exploring more innovative branding strategies to develop their competitive advantages. The application of brand experience to marketing practice has drawn much attention in the hotel industry recently. Marketing management recognizes that understanding brand experience is critical for developing service products. Studies have examined the relationship between brand experience and brand loyalt…
Understanding Mainland Chinese Tourists’ Motivation and Constraints of Visiting Taiwan
China has been by far the fastest growing source market in recent years and is now the largest tourism source market in the world. Mainland Chinese travelers were permitted to directly visit Taiwan in 2008. Within a short period of time, the Mainland Chinese travel market has become the top source market for Taiwan’s tourism industry. However, limited attention has been paid to the travel behavior of this significant market, such as why Mainland …
Understanding Mainland Chinese Tourists’ Motivation and Constraints of Visiting Taiwan
China has been by far the fastest growing source market in recent years and is now the largest tourism source market in the world. Mainland Chinese travelers were permitted to directly visit Taiwan in 2008. Within a short period of time, the Mainland Chinese travel market has become the top source market for Taiwan’s tourism industry. However, limited attention has been paid to the travel behavior of this significant market, such as why Mainland …
Understanding Mainland Chinese Tourists’ Motivation and Constraints of Visiting Taiwan
China has been by far the fastest growing source market in recent years and is now the largest tourism source market in the world. Mainland Chinese travelers were permitted to directly visit Taiwan in 2008. Within a short period of time, the Mainland Chinese travel market has become the top source market for Taiwan’s tourism industry. However, limited attention has been paid to the travel behavior of this significant market, such as why Mainland …
The impact of experience on brand loyalty
In today’s increasingly competitive market, hotels are exploring more innovative branding strategies to develop their competitive advantages. The application of brand experience to marketing practice has drawn much attention in the hotel industry recently. Marketing management recognizes that understanding brand experience is critical for developing service products. Studies have examined the relationship between brand experience and brand loyalt…
Advertising (2 works) · Business (2 works) · Mainland (2 works) · Marketing (2 works) · Tourism (2 works) · Brand awareness (1 work) · Brand equity (1 work) · Brand experience (1 work) · Brand extension (1 work) · Brand Loyalty (1 work)