Tung-I Tsai
Biographic Data
| ID | 6849568 |
|---|---|
| NAME | Tung-I Tsai |
| GIVEN NAMES | Tung-I |
| FAMILY NAME | Tsai |
| SIGNATURE | TSAI T |
| AFFILIATIONS | Hubei University of Economics |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2020 |
| H-INDEX | 0 |
The impact of experience on brand loyalty
In today’s increasingly competitive market, hotels are exploring more innovative branding strategies to develop their competitive advantages. The application of brand experience to marketing practice has drawn much attention in the hotel industry recently. Marketing management recognizes that understanding brand experience is critical for developing service products. Studies have examined the relationship between brand experience and brand loyalt…
No prominent works on this page.
The impact of experience on brand loyalty
In today’s increasingly competitive market, hotels are exploring more innovative branding strategies to develop their competitive advantages. The application of brand experience to marketing practice has drawn much attention in the hotel industry recently. Marketing management recognizes that understanding brand experience is critical for developing service products. Studies have examined the relationship between brand experience and brand loyalt…
Advertising (1 works) · Brand awareness (1 works) · Brand equity (1 works) · Brand experience (1 works) · Brand extension (1 works) · Brand Loyalty (1 works) · Brand management (1 works) · Business (1 works) · Competitive advantage (1 works) · Consumer Behavior in Brand Consumption and Identification (1 works)