Raphael R Kavanaugh

Biographic Data

ID6849580
NAMERaphael R Kavanaugh
GIVEN NAMESRaphael R
FAMILY NAMEKavanaugh
SIGNATUREKAVANAUGH R R
AFFILIATIONSPurdue University West Lafayette
VERIFIEDNo
TOTAL WORKS2
TOTAL CITATIONS0
WORKS AS AUTHOR2
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2005
LATEST PUBLICATION YEAR2008
H-INDEX0

  • Dimensions in Building Brand Experience for Economy Hotels—A Case of Emerging Market

    Jian Zhang, Liping A Cai et al.ARTICLEJournal of China Tourism Research2008References: 5

    This article proposes a framework of brand experience as a competitive differentiation strategy for economy hotels using the emerging market of China as a case. The study delineates the elements that are critical in designing economy hotel brand experience through (1) an integrated review of marketing and management theories in relation to brand experience and competitive strategies, (2) a synthesis of extant empirical literature on service brand…

  • The Impacts of Sars on the Consumer Behaviour of Chinese Domestic Tourists

    Zhang Wen, Huimin Gu et al.ARTICLECurrent Issues in Tourism2005

    By analysing the impacts of SARS on the consumer behaviour of Chinese tourists, this empirical research paper probes into the sensitivity of consumers towards crises in making decisions concerning leisure travel. The survey indicates that SARS has greatly affected people’s life, work and travelling during the SARS period while the impacts on people’s inclination to travel, the preference of leisure trips and concern of public hygiene vary. Genera…