Lisanne van Doremalen
Biographic Data
| ID | 6850820 |
|---|---|
| NAME | Lisanne van Doremalen |
| GIVEN NAMES | Lisanne |
| FAMILY NAME | van Doremalen |
| SIGNATURE | VAN DOREMALEN L |
| AFFILIATIONS | Tilburg University |
| ORCID | 0000-0002-7712-5173 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2021 |
| LATEST PUBLICATION YEAR | 2021 |
| H-INDEX | 0 |
Persuasive colours for trust in E-commerce: Dutch blue or Russian red
This study aims to investigate the effects of web store colours (blue or red) on e-commerce. Specifically, a comparison is made between consumers from two cultures: Dutch and Russian. They participated in an experimental survey and expressed their trust in a web store and their intention to purchase a low-involvement product (a laptop sleeve). The results showed that initial trust and cultural background seem to influence online purchase intentio…
No prominent works on this page.
Persuasive colours for trust in E-commerce: Dutch blue or Russian red
This study aims to investigate the effects of web store colours (blue or red) on e-commerce. Specifically, a comparison is made between consumers from two cultures: Dutch and Russian. They participated in an experimental survey and expressed their trust in a web store and their intention to purchase a low-involvement product (a laptop sleeve). The results showed that initial trust and cultural background seem to influence online purchase intentio…
Advertising (1 works) · Business (1 works) · Color perception and design (1 works) · Computer Science (1 works) · Consumer Behavior in Brand Consumption and Identification (1 works) · Consumer Retail Behavior Studies (1 works) · E-commerce (1 works) · Laptop (1 works) · Marketing (1 works) · Mathematics (1 works)