Gabriel Nicholas
Biographic Data
| ID | 6876563 |
|---|---|
| NAME | Gabriel Nicholas |
| GIVEN NAMES | Gabriel |
| FAMILY NAME | Nicholas |
| SIGNATURE | NICHOLAS G |
| AFFILIATIONS | New York Law School |
| ORCID | 0009-0004-2946-7736 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 2 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2020 |
| H-INDEX | 1 |
Failed hybrids: The death and life of Bluetooth proximity marketing
Bluetooth Low Energy (BLE) beacons were once heralded as the “holy grail of marketing,” a “cookie” for the physical world. An entire industry—proximity marketing—evolved to capture value from beacon-enabled micro-location networks, with venture capitalists, startups, mobile operating systems suppliers, and major platforms all making substantial investments of data, labor, and resources in the technology. Despite these investments, beacons fell ou…
Failed hybrids: The death and life of Bluetooth proximity marketing
Bluetooth Low Energy (BLE) beacons were once heralded as the “holy grail of marketing,” a “cookie” for the physical world. An entire industry—proximity marketing—evolved to capture value from beacon-enabled micro-location networks, with venture capitalists, startups, mobile operating systems suppliers, and major platforms all making substantial investments of data, labor, and resources in the technology. Despite these investments, beacons fell ou…
Failed hybrids: The death and life of Bluetooth proximity marketing
Bluetooth Low Energy (BLE) beacons were once heralded as the “holy grail of marketing,” a “cookie” for the physical world. An entire industry—proximity marketing—evolved to capture value from beacon-enabled micro-location networks, with venture capitalists, startups, mobile operating systems suppliers, and major platforms all making substantial investments of data, labor, and resources in the technology. Despite these investments, beacons fell ou…
Beacon (1 works) · Bluetooth (1 works) · Business (1 works) · Computer Science (1 works) · Computer security (1 works) · Government (linguistics (1 works) · Privacy, Security, and Data Protection (1 works) · Scalability (1 works) · Telecommunications (1 works) · The Internet (1 works)