Pedro Mir Bernal
Biographic Data
| ID | 6879161 |
|---|---|
| NAME | Pedro Mir Bernal |
| GIVEN NAMES | Pedro Mir |
| FAMILY NAME | Bernal |
| SIGNATURE | BERNAL P M |
| AFFILIATIONS | Clinica Universidad de Navarra |
| ORCID | 0000-0003-1832-7602 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 3 |
| AUTHOR COUNT | 3 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2016 |
| LATEST PUBLICATION YEAR | 2021 |
| H-INDEX | 1 |
Cinematic blueprint on Social Media: A comparative analysis
This paper aims to analyze the activity of the three biggest movie studios in social media, 20h Century Fox, Warner Bros and Universal Studios, and how that is affecting in the numbers and importance of each. Through deep searches, professional advice and the use of some statistic programs, we were able to pull out some interesting assumptions that will be discussed. We have focused in different parts of each Social Media since, we think, each on…
History as Luxury Brand Enhancement
People feel emotional attachment to historical events. Heritage is the representation of the sensitive response that many luxury brands developed in their customer. This paper examines how Rolex use heritage like a strategy that enhances the luxury level of a brand. Using heritage and innovation, Rolex has developed a brand that considers historical and current ideas to satisfy customer’s desires. Some existing literature mentions luxury understo…
Imagen y comunicación: El peso de la fotografía en el periodismo digital internacional
La fotografía es uno de los indicadores singulares del periodismo digital. Entre sus exponentes (texto, fotografía, vídeo, sonido o infografía), el fotográfico se metamorfosea en en el entorno virtual. Se presenta un análisis empírico compa-rativo entre los diarios de cuatro países de relevancia a escala global: Alemania, Estados Unidos, Japón y Reino Unido, a través de las versiones digitales de referencia de los diarios más leídos en estos país…
History as Luxury Brand Enhancement
People feel emotional attachment to historical events. Heritage is the representation of the sensitive response that many luxury brands developed in their customer. This paper examines how Rolex use heritage like a strategy that enhances the luxury level of a brand. Using heritage and innovation, Rolex has developed a brand that considers historical and current ideas to satisfy customer’s desires. Some existing literature mentions luxury understo…
Imagen y comunicación: El peso de la fotografía en el periodismo digital internacional
La fotografía es uno de los indicadores singulares del periodismo digital. Entre sus exponentes (texto, fotografía, vídeo, sonido o infografía), el fotográfico se metamorfosea en en el entorno virtual. Se presenta un análisis empírico compa-rativo entre los diarios de cuatro países de relevancia a escala global: Alemania, Estados Unidos, Japón y Reino Unido, a través de las versiones digitales de referencia de los diarios más leídos en estos país…
History as Luxury Brand Enhancement
People feel emotional attachment to historical events. Heritage is the representation of the sensitive response that many luxury brands developed in their customer. This paper examines how Rolex use heritage like a strategy that enhances the luxury level of a brand. Using heritage and innovation, Rolex has developed a brand that considers historical and current ideas to satisfy customer’s desires. Some existing literature mentions luxury understo…
Cinematic blueprint on Social Media: A comparative analysis
This paper aims to analyze the activity of the three biggest movie studios in social media, 20h Century Fox, Warner Bros and Universal Studios, and how that is affecting in the numbers and importance of each. Through deep searches, professional advice and the use of some statistic programs, we were able to pull out some interesting assumptions that will be discussed. We have focused in different parts of each Social Media since, we think, each on…
Art (3 works) · Advertising (2 works) · Business (2 works) · Media and Digital Communication (2 works) · Sociology (2 works) · Advertising and Communication Studies (1 works) · Aesthetics (1 works) · Blueprint (1 works) · Brand Loyalty (1 works) · Brand management (1 works)