Joanne Pei Sze Yeoh
Biographic Data
| ID | 6879172 |
|---|---|
| NAME | Joanne Pei Sze Yeoh |
| GIVEN NAMES | Joanne Pei Sze |
| FAMILY NAME | Yeoh |
| SIGNATURE | YEOH J P S |
| AFFILIATIONS | Universiti Putra Malaysia |
| ORCID | 0000-0002-7891-3606 |
| VERIFIED | Yes |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 4 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2010 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 0 |
Music for Plants? An Investigation into the impact of Exposure to Acoustic Stimulus in Bok Choy (Brassica Rapa) Plants
The study aimed to investigate the influence of different types of acoustic stimulus (classical vs. rock music) on the growth of bok choy (Brassica rapa) plants. Three separate groups of bok choy plants were exposed to classical music, rock music, or else no music, during growth and development and the influence on yield was observed. The results reveal that those plants exposed to classical music exhibited significant differences in shoot charac…
Cultural integration and innovation in string music
This article seeks to scrutinize the reasons and factors for the transformation and evolution of Heze String Music. Changes in the practice of Heze String Music as observed by both cultural bearers and the younger generation of Heze string players can significantly contribute to sculpting the future trajectory of Heze String Music. The article's analysis can inform cultural policy and heritage conservation efforts. Recognizing the factors driving…
The Impact of Musical Fit and Sound Design on Consumers’ Perception of a Luxury Car Ad
A study is reported that was designed to investigate the influence of various kinds of sonic accompaniment on consumers’ perception of a high-end luxury sports car. Using a between-participants experimental design, groups of 40 participants viewed a short car ad. The groups heard either classical music, pop music, sound effects, or listened in silence. The results revealed that participants perceived the car’s power, driving excitement and engine…
The effects of musical fit on choice between two competing foods
Two experiments investigated the impact of musical “fit” on consumer choice. In Experiment 1, Malaysian participants of Malay, Indian, or Chinese ethnicity chose between Malay and Western food while either Malay or Western music played in the background. Participants tended to choose Malay food, irrespective of the type of music played. Experiment 2 repeated the same basic methodology but presented a more ambiguous choice scenario of Malay versus…
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The effects of musical fit on choice between two competing foods
Two experiments investigated the impact of musical “fit” on consumer choice. In Experiment 1, Malaysian participants of Malay, Indian, or Chinese ethnicity chose between Malay and Western food while either Malay or Western music played in the background. Participants tended to choose Malay food, irrespective of the type of music played. Experiment 2 repeated the same basic methodology but presented a more ambiguous choice scenario of Malay versus…
The Impact of Musical Fit and Sound Design on Consumers’ Perception of a Luxury Car Ad
A study is reported that was designed to investigate the influence of various kinds of sonic accompaniment on consumers’ perception of a high-end luxury sports car. Using a between-participants experimental design, groups of 40 participants viewed a short car ad. The groups heard either classical music, pop music, sound effects, or listened in silence. The results revealed that participants perceived the car’s power, driving excitement and engine…
Cultural integration and innovation in string music
This article seeks to scrutinize the reasons and factors for the transformation and evolution of Heze String Music. Changes in the practice of Heze String Music as observed by both cultural bearers and the younger generation of Heze string players can significantly contribute to sculpting the future trajectory of Heze String Music. The article's analysis can inform cultural policy and heritage conservation efforts. Recognizing the factors driving…
Music for Plants? An Investigation into the impact of Exposure to Acoustic Stimulus in Bok Choy (Brassica Rapa) Plants
The study aimed to investigate the influence of different types of acoustic stimulus (classical vs. rock music) on the growth of bok choy (Brassica rapa) plants. Three separate groups of bok choy plants were exposed to classical music, rock music, or else no music, during growth and development and the influence on yield was observed. The results reveal that those plants exposed to classical music exhibited significant differences in shoot charac…
Advertising (3 works) · Art (3 works) · Business (3 works) · Musical (3 works) · Psychology (3 works) · Aesthetics (2 works) · Anthropology (2 works) · Mathematics (2 works) · Multisensory perception and integration (2 works) · Sociology (2 works)