Min Gin Han
Biographic Data
| ID | 6879173 |
|---|---|
| NAME | Min Gin Han |
| GIVEN NAMES | Min Gin |
| FAMILY NAME | Han |
| SIGNATURE | HAN M G |
| AFFILIATIONS | Universiti Putra Malaysia |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2022 |
| LATEST PUBLICATION YEAR | 2022 |
| H-INDEX | 0 |
The Impact of Musical Fit and Sound Design on Consumers’ Perception of a Luxury Car Ad
A study is reported that was designed to investigate the influence of various kinds of sonic accompaniment on consumers’ perception of a high-end luxury sports car. Using a between-participants experimental design, groups of 40 participants viewed a short car ad. The groups heard either classical music, pop music, sound effects, or listened in silence. The results revealed that participants perceived the car’s power, driving excitement and engine…
No prominent works on this page.
The Impact of Musical Fit and Sound Design on Consumers’ Perception of a Luxury Car Ad
A study is reported that was designed to investigate the influence of various kinds of sonic accompaniment on consumers’ perception of a high-end luxury sports car. Using a between-participants experimental design, groups of 40 participants viewed a short car ad. The groups heard either classical music, pop music, sound effects, or listened in silence. The results revealed that participants perceived the car’s power, driving excitement and engine…
Acoustics (1 work) · Advertising (1 work) · Aesthetics (1 work) · Art (1 work) · Business (1 work) · Classical music (1 work) · Color perception and design (1 work) · Multisensory perception and integration (1 work) · Musical (1 work) · Noise Effects and Management (1 work)