Nidhi Sheoran
Biographic Data
| ID | 6880168 |
|---|---|
| NAME | Nidhi Sheoran |
| GIVEN NAMES | Nidhi |
| FAMILY NAME | Sheoran |
| SIGNATURE | SHEORAN N |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 0 |
Measuring the Impulse Buying Behaviour of Consumers
Impulse buying is when buyers make unplanned purchases that sometimes leave them satisfied or dissatisfied. The present study surveyed 546 customers who purchased food and beverage brands to understand their buying behaviour in the state of Haryana, India. The study used a well-structured questionnaire, collected data via social media platforms, and drew inferences using frequency and descriptive analysis. The results reveal that most consumers t…
No prominent works on this page.
Measuring the Impulse Buying Behaviour of Consumers
Impulse buying is when buyers make unplanned purchases that sometimes leave them satisfied or dissatisfied. The present study surveyed 546 customers who purchased food and beverage brands to understand their buying behaviour in the state of Haryana, India. The study used a well-structured questionnaire, collected data via social media platforms, and drew inferences using frequency and descriptive analysis. The results reveal that most consumers t…
Advertising (1 work) · Business (1 work) · Chemistry (1 work) · Consumer Market Behavior and Pricing (1 work) · Consumer Packaging Perceptions and Trends (1 work) · Consumer Retail Behavior Studies (1 work) · Food Science (1 work) · Impulse (physics (1 work) · Physics (1 work)