Nadine Batton
Biographic Data
| ID | 6882096 |
|---|---|
| NAME | Nadine Batton |
| GIVEN NAMES | Nadine |
| FAMILY NAME | Batton |
| SIGNATURE | BATTON N |
| AFFILIATIONS | Universität Trier |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 4 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2019 |
| LATEST PUBLICATION YEAR | 2019 |
| H-INDEX | 1 |
National cultural value models and reputation of MNCs
Purpose The purpose of this paper is to provide a theoretical and empirical comparison of four major national cultural value models for perceived corporate reputation (CR) of multinational corporations (MNCs) across nations: Hofstede, Schwartz, the GLOBE study and Inglehart. Design/methodology/approach Two consumer surveys on an MNC and on competitors in 25 countries in the year 2015 ( n =20,288 and 25,397) were used for the first time to compare…
National cultural value models and reputation of MNCs
Purpose The purpose of this paper is to provide a theoretical and empirical comparison of four major national cultural value models for perceived corporate reputation (CR) of multinational corporations (MNCs) across nations: Hofstede, Schwartz, the GLOBE study and Inglehart. Design/methodology/approach Two consumer surveys on an MNC and on competitors in 25 countries in the year 2015 ( n =20,288 and 25,397) were used for the first time to compare…
National cultural value models and reputation of MNCs
Purpose The purpose of this paper is to provide a theoretical and empirical comparison of four major national cultural value models for perceived corporate reputation (CR) of multinational corporations (MNCs) across nations: Hofstede, Schwartz, the GLOBE study and Inglehart. Design/methodology/approach Two consumer surveys on an MNC and on competitors in 25 countries in the year 2015 ( n =20,288 and 25,397) were used for the first time to compare…
Accounting (1 work) · Anthropology (1 work) · Business (1 work) · Competitor analysis (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Corporate Identity and Reputation (1 work) · Cultural diversity (1 work) · Customer Service Quality and Loyalty (1 work) · Economics (1 work) · Hofstede's cultural dimensions theory (1 work)