Lifu Li
Biographic Data
| ID | 6882236 |
|---|---|
| NAME | Lifu Li |
| GIVEN NAMES | Lifu |
| FAMILY NAME | Li |
| SIGNATURE | LI L |
| AFFILIATIONS | City University of Macau |
| ORCID | 0000-0001-7370-2423 |
| VERIFIED | Yes |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 5 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2023 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Artificial Intelligence Chatbot‐Empowered Critical Thinking
Discovering university students’ behaviour to promote distance learning on the DingTalk telecommunication platform during the Covid-19 pandemic
This research is based on university students’ experience of using DingTalk in distance learning during the COVID-19 pandemic. Although the distance learning mode on the telecommunication platform provides university students with comprehensive functions, they have limited motivation to accept it and even express dissatisfaction with this new learning model. To narrow the research gap, this study establishes a research model based on the COM-B Be…
An extended push and pull model of ethnic minority groups' online entrepreneurship motivation in the live streaming economy
Purpose This paper explores factors that affect ethnic minority groups' (EMGs) motivation to promote online-entrepreneurship in live streaming economy. In addition to applying the push–pull theory, this paper draws on the liberal-conversative thinking theory and explores influencing factors from three aspects, including push, pull and emotional aspects. Design/methodology/approach Based on the partial least squares path modelling and variance-bas…
Impact of the propensity to cross-cultural adaptation on online viewers' attitudes toward ethnic minority group cultural streaming
The impact of social presence and facilitation factors on online consumers' impulse buying in live shopping – celebrity endorsement as a moderating factor
Purpose Although prior studies have studied the relationship between online consumers' attitudes and buying behaviour, the research focussing on online consumers' impulse buying behaviours and exploring the role of celebrity endorsement is limited. Drawing on the social presence and the social facilitation theory, this paper establishes a research model based on the stimuli–organism–response (S–O–R) model and the motivation theory. It explores ho…
No prominent works on this page.
The impact of social presence and facilitation factors on online consumers' impulse buying in live shopping – celebrity endorsement as a moderating factor
Purpose Although prior studies have studied the relationship between online consumers' attitudes and buying behaviour, the research focussing on online consumers' impulse buying behaviours and exploring the role of celebrity endorsement is limited. Drawing on the social presence and the social facilitation theory, this paper establishes a research model based on the stimuli–organism–response (S–O–R) model and the motivation theory. It explores ho…
Impact of the propensity to cross-cultural adaptation on online viewers' attitudes toward ethnic minority group cultural streaming
Artificial Intelligence Chatbot‐Empowered Critical Thinking
Discovering university students’ behaviour to promote distance learning on the DingTalk telecommunication platform during the Covid-19 pandemic
This research is based on university students’ experience of using DingTalk in distance learning during the COVID-19 pandemic. Although the distance learning mode on the telecommunication platform provides university students with comprehensive functions, they have limited motivation to accept it and even express dissatisfaction with this new learning model. To narrow the research gap, this study establishes a research model based on the COM-B Be…
An extended push and pull model of ethnic minority groups' online entrepreneurship motivation in the live streaming economy
Purpose This paper explores factors that affect ethnic minority groups' (EMGs) motivation to promote online-entrepreneurship in live streaming economy. In addition to applying the push–pull theory, this paper draws on the liberal-conversative thinking theory and explores influencing factors from three aspects, including push, pull and emotional aspects. Design/methodology/approach Based on the partial least squares path modelling and variance-bas…
Computer Science (3 works) · Psychology (3 works) · Technology Adoption and User Behaviour (3 works) · Digital Marketing and Social Media (2 works) · Ethnic group (2 works) · Social Psychology (2 works) · Sociology (2 works) · Structural equation modeling (2 works) · 2019-20 coronavirus outbreak (1 work) · Advertising (1 work)