Marcos Vega Solano
Biographic Data
| ID | 6882257 |
|---|---|
| NAME | Marcos Vega Solano |
| GIVEN NAMES | Marcos Vega |
| FAMILY NAME | Solano |
| SIGNATURE | SOLANO M V |
| AFFILIATIONS | Universidad Técnica Particular de Loja |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 1 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2020 |
| H-INDEX | 1 |
Being different matters! A closer look into product differentiation in specialty coffee family farms in Central America
Purpose There is a growing interest in understanding the strategic behaviour of family firms producing international commodities such as coffee, particularly in contexts where decisions about what products to sell, where to commercialise them and how to promote them appear to be highly based on both business and family aspects. The purpose of this paper is to explore product differentiation strategies in family firms in the specialty coffee indus…
Being different matters! A closer look into product differentiation in specialty coffee family farms in Central America
Purpose There is a growing interest in understanding the strategic behaviour of family firms producing international commodities such as coffee, particularly in contexts where decisions about what products to sell, where to commercialise them and how to promote them appear to be highly based on both business and family aspects. The purpose of this paper is to explore product differentiation strategies in family firms in the specialty coffee indus…
Being different matters! A closer look into product differentiation in specialty coffee family farms in Central America
Purpose There is a growing interest in understanding the strategic behaviour of family firms producing international commodities such as coffee, particularly in contexts where decisions about what products to sell, where to commercialise them and how to promote them appear to be highly based on both business and family aspects. The purpose of this paper is to explore product differentiation strategies in family firms in the specialty coffee indus…
Agriculture (1 work) · Business (1 work) · Business model (1 work) · Economics (1 work) · Entrepreneurship Studies and Influences (1 work) · Family Business Performance and Succession (1 work) · Geography (1 work) · Global trade, sustainability, and social impact (1 work) · Market economy (1 work) · Marketing (1 work)