Patricia Zegrean
Biographic Data
| ID | 6882616 |
|---|---|
| NAME | Patricia Zegrean |
| GIVEN NAMES | Patricia |
| FAMILY NAME | Zegrean |
| SIGNATURE | ZEGREAN P |
| AFFILIATIONS | Bucharest University of Economic Studies |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2013 |
| LATEST PUBLICATION YEAR | 2013 |
| H-INDEX | 0 |
Enhancing the Perceived Value of Mobile Marketing. a Romanian Case Study
The increasingly presence of mobile marketing and mobile advertising is attracting both customers and marketers to a new dimension of business communication. Even though the adoption rates are high, the value of mobile marketing from a customers' perspective is hard to specify, as it is dependent on the features of the mobile instrument, the predominant traits of the customer and their attitudes towards the advertised product or service. The purp…
No prominent works on this page.
Enhancing the Perceived Value of Mobile Marketing. a Romanian Case Study
The increasingly presence of mobile marketing and mobile advertising is attracting both customers and marketers to a new dimension of business communication. Even though the adoption rates are high, the value of mobile marketing from a customers' perspective is hard to specify, as it is dependent on the features of the mobile instrument, the predominant traits of the customer and their attitudes towards the advertised product or service. The purp…
Advertising (1 work) · Business (1 work) · Computer Science (1 work) · Customer Service Quality and Loyalty (1 work) · Digital marketing (1 work) · Digital Marketing and Social Media (1 work) · Marketing (1 work) · Mobile marketing (1 work) · Romanian (1 work) · Technology Adoption and User Behaviour (1 work)