Magdalena Grębosz
Biographic Data
| ID | 6882816 |
|---|---|
| NAME | Magdalena Grębosz |
| GIVEN NAMES | Magdalena |
| FAMILY NAME | Grębosz |
| SIGNATURE | GRĘBOSZ M |
| AFFILIATIONS | Lodz University of Technology |
| ORCID | 0000-0001-8339-2270 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 1 |
| AUTHOR COUNT | 3 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2017 |
| LATEST PUBLICATION YEAR | 2019 |
| H-INDEX | 1 |
Attitudes of young consumers towards international nostalgic brands - the comparative study
Today we can observe the increase of nostalgic feelings related to environment instability. The brands associated with consumers' past become an important competitive advantage. The aim of this article is to evaluate the attitudes of young consumers from France and from Poland (representing Western and Eastern Europe accordingly) towards the international brands perceived as nostalgic, taking into account the division on generational and transgen…
The Impact of Nostalgia on the Brand Equity in Economy with Post-Communist Background
The branding literature assumes that brand equity strongly affects consumers' behaviours. In this study the research framework explains the relationship between brand equity and the nostalgic character of a brand. The aim of this article is to examine the impact of nostalgia on brand equity (on example of nostalgic and non-nostalgic brands at Polish market), taking into account the product and brand category as well as consumers' demographic char…
Co-branding Strategy as a Source of Innovation on International Market
The aim of this paper is to identify the impact of a co-branding strategy on the innovations development on international market. The research has been conducted in 2013–2015, and has been targeting 50 large international companies which operated in minimum 3 countries of Europe and have implemented a co-branding strategy for 3 years. The analysis of findings has shown that the possibility of use of the new technologies and the use of knowledge a…
The Impact of Nostalgia on the Brand Equity in Economy with Post-Communist Background
The branding literature assumes that brand equity strongly affects consumers' behaviours. In this study the research framework explains the relationship between brand equity and the nostalgic character of a brand. The aim of this article is to examine the impact of nostalgia on brand equity (on example of nostalgic and non-nostalgic brands at Polish market), taking into account the product and brand category as well as consumers' demographic char…
Co-branding Strategy as a Source of Innovation on International Market
The aim of this paper is to identify the impact of a co-branding strategy on the innovations development on international market. The research has been conducted in 2013–2015, and has been targeting 50 large international companies which operated in minimum 3 countries of Europe and have implemented a co-branding strategy for 3 years. The analysis of findings has shown that the possibility of use of the new technologies and the use of knowledge a…
The Impact of Nostalgia on the Brand Equity in Economy with Post-Communist Background
The branding literature assumes that brand equity strongly affects consumers' behaviours. In this study the research framework explains the relationship between brand equity and the nostalgic character of a brand. The aim of this article is to examine the impact of nostalgia on brand equity (on example of nostalgic and non-nostalgic brands at Polish market), taking into account the product and brand category as well as consumers' demographic char…
Attitudes of young consumers towards international nostalgic brands - the comparative study
Today we can observe the increase of nostalgic feelings related to environment instability. The brands associated with consumers' past become an important competitive advantage. The aim of this article is to evaluate the attitudes of young consumers from France and from Poland (representing Western and Eastern Europe accordingly) towards the international brands perceived as nostalgic, taking into account the division on generational and transgen…
Consumer Behavior in Brand Consumption and Identification (3 works) · Business (2 works) · Media, Gender, and Advertising (2 works) · Nostalgia and Consumer Behavior (2 works) · Political science (2 works) · Advertising (1 works) · Affect (linguistics) (1 works) · Brand equity (1 works) · Business Strategy and Innovation (1 works) · Communism (1 works)