Anna Maria Nikodemska‐Wołowik
Biographic Data
| ID | 6883046 |
|---|---|
| NAME | Anna Maria Nikodemska‐Wołowik |
| GIVEN NAMES | Anna Maria |
| FAMILY NAME | Nikodemska‐Wołowik |
| SIGNATURE | WOŁOWIK A M N |
| AFFILIATIONS | Appalachian State University |
| ORCID | 0000-0003-3650-5214 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2019 |
| LATEST PUBLICATION YEAR | 2019 |
| H-INDEX | 0 |
Trends in young consumers’ behaviour - implications for family enterprises
The attractiveness of young consumer segments from the perspective of family enterprises (FE) is in question. Although young buyers' mindset toward FE is generally positive, there are certain trends in their behaviour which need to be recognised by FE. Moreover, there is little research on the existing and potential buyers of goods offered by FE, and the theme of young consumers in this context has not been addressed in the literature. Thus, the …
No prominent works on this page.
Trends in young consumers’ behaviour - implications for family enterprises
The attractiveness of young consumer segments from the perspective of family enterprises (FE) is in question. Although young buyers' mindset toward FE is generally positive, there are certain trends in their behaviour which need to be recognised by FE. Moreover, there is little research on the existing and potential buyers of goods offered by FE, and the theme of young consumers in this context has not been addressed in the literature. Thus, the …
Business (1 works) · Entrepreneurship Studies and Influences (1 works) · Family Business Performance and Succession (1 works) · Industrial organization (1 works) · Marketing (1 works) · Migration, Ethnicity, and Economy (1 works)