František Pollák
Biographic Data
| ID | 6883296 |
|---|---|
| NAME | František Pollák |
| GIVEN NAMES | František |
| FAMILY NAME | Pollák |
| SIGNATURE | POLLÁK F |
| AFFILIATIONS | Bratislava University of Economics and Business |
| ORCID | 0000-0001-6346-8629 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2022 |
| LATEST PUBLICATION YEAR | 2022 |
| H-INDEX | 0 |
Customer age as a determinant of preferences for information sources
The issue of finding effective approaches to marketing communications has been the subject of interest for the academic community as well as marketing managers for several decades. This study presents the results of an empirical analysis concerning the preferences of more than 5,000 Central Europeans aimed at identifying the customers ́ preferred way of obtaining information depending on their age. The results of the analysis suggest that younger…
No prominent works on this page.
Customer age as a determinant of preferences for information sources
The issue of finding effective approaches to marketing communications has been the subject of interest for the academic community as well as marketing managers for several decades. This study presents the results of an empirical analysis concerning the preferences of more than 5,000 Central Europeans aimed at identifying the customers ́ preferred way of obtaining information depending on their age. The results of the analysis suggest that younger…
Advertising (1 work) · Business (1 work) · Cluster (spacecraft (1 work) · Computer Science (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Digital Marketing and Social Media (1 work) · Empirical research (1 work) · Market segmentation (1 work) · Marketing (1 work) · Marketing and Advertising Strategies (1 work)