Peter Markovıč
Biographic Data
| ID | 6883297 |
|---|---|
| NAME | Peter Markovıč |
| GIVEN NAMES | Peter |
| FAMILY NAME | Markovıč |
| SIGNATURE | MARKOVIČ P |
| AFFILIATIONS | Institute of Technology and Business |
| ORCID | 0000-0003-3870-8082 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 1 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2016 |
| LATEST PUBLICATION YEAR | 2022 |
| H-INDEX | 1 |
Customer age as a determinant of preferences for information sources
The issue of finding effective approaches to marketing communications has been the subject of interest for the academic community as well as marketing managers for several decades. This study presents the results of an empirical analysis concerning the preferences of more than 5,000 Central Europeans aimed at identifying the customers ́ preferred way of obtaining information depending on their age. The results of the analysis suggest that younger…
The future of business in Visegrad region
The paper aims to advance Futures Research by outlining the context and development perspectives of business Foresight in Visegrad region (that is in: Poland, Czech Republic, Slovakia and Hungary). Authors apply their research to tackle present challenges associated with the limited awareness of Foresight and constrained access to Foresight training offer in the region, which leads to insufficient Futures Literacy competences among managers and t…
The future of business in Visegrad region
The paper aims to advance Futures Research by outlining the context and development perspectives of business Foresight in Visegrad region (that is in: Poland, Czech Republic, Slovakia and Hungary). Authors apply their research to tackle present challenges associated with the limited awareness of Foresight and constrained access to Foresight training offer in the region, which leads to insufficient Futures Literacy competences among managers and t…
The future of business in Visegrad region
The paper aims to advance Futures Research by outlining the context and development perspectives of business Foresight in Visegrad region (that is in: Poland, Czech Republic, Slovakia and Hungary). Authors apply their research to tackle present challenges associated with the limited awareness of Foresight and constrained access to Foresight training offer in the region, which leads to insufficient Futures Literacy competences among managers and t…
Customer age as a determinant of preferences for information sources
The issue of finding effective approaches to marketing communications has been the subject of interest for the academic community as well as marketing managers for several decades. This study presents the results of an empirical analysis concerning the preferences of more than 5,000 Central Europeans aimed at identifying the customers ́ preferred way of obtaining information depending on their age. The results of the analysis suggest that younger…
Business (2 works) · Computer Science (2 works) · Advertising (1 work) · Cluster (spacecraft (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Context (archaeology (1 work) · Digital Marketing and Social Media (1 work) · Economics (1 work) · Empirical research (1 work) · Finance (1 work)