Chih‐Wei Lin
Biographic Data
| ID | 6884757 |
|---|---|
| NAME | Chih‐Wei Lin |
| GIVEN NAMES | Chih‐Wei |
| FAMILY NAME | Lin |
| SIGNATURE | LIN C W |
| AFFILIATIONS | Chaoyang University of Technology |
| ORCID | 0000-0002-7497-7805 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
When Coaches Become Brands
This study examines the effects of fitness instructors’ personal brand on members’ self-congruity, brand attachment, and purchase intention in the context of fitness services. An online questionnaire survey was conducted, and data were collected from fitness club members in Taiwan using snowball sampling, resulting in 336 valid responses. The research model was examined through reliability and validity assessments, structural equation modeling, a…
Integrating Human Values Theory and Self-Determination Theory
Purposes: This study aims to construct a research framework integrating the theory of human values and Self-Determination Theory (SDT) to examine whether parents’ sport values influence their support for children’s continued participation in balance bike activities in terms of the mediation of participation motivation. Methods: Data were collected from 439 parents whose children participated in balance bike activities using a snowball sampling me…
Exploring the impact factors of the usage intention of AR sports games for home exercise based on the decomposed theory of planned behavior
This study aims to explore the factors influencing people’s intention to use home fitness mobile apps in the post-pandemic era. By incorporating the perspective of playfulness into the decomposed theory of planned behavior, it seeks to construct a behavioral model for the public's use of AR sports games for home exercise. The research focuses on Active Arcade users residing in Taiwan, employing the snowball sampling method to conduct an online qu…
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Exploring the impact factors of the usage intention of AR sports games for home exercise based on the decomposed theory of planned behavior
This study aims to explore the factors influencing people’s intention to use home fitness mobile apps in the post-pandemic era. By incorporating the perspective of playfulness into the decomposed theory of planned behavior, it seeks to construct a behavioral model for the public's use of AR sports games for home exercise. The research focuses on Active Arcade users residing in Taiwan, employing the snowball sampling method to conduct an online qu…
Integrating Human Values Theory and Self-Determination Theory
Purposes: This study aims to construct a research framework integrating the theory of human values and Self-Determination Theory (SDT) to examine whether parents’ sport values influence their support for children’s continued participation in balance bike activities in terms of the mediation of participation motivation. Methods: Data were collected from 439 parents whose children participated in balance bike activities using a snowball sampling me…
When Coaches Become Brands
This study examines the effects of fitness instructors’ personal brand on members’ self-congruity, brand attachment, and purchase intention in the context of fitness services. An online questionnaire survey was conducted, and data were collected from fitness club members in Taiwan using snowball sampling, resulting in 336 valid responses. The research model was examined through reliability and validity assessments, structural equation modeling, a…
Psychology (2 works) · Advertising (1 work) · Applied Psychology (1 work) · Artificial Intelligence (1 work) · brand attachment (1 work) · Brand management (1 work) · Business (1 work) · Computer Science (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Customer retention (1 work)