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Fabricio Miguel Moreno Menéndez

Biographic Data

ID6885466
NAMEFabricio Miguel Moreno Menéndez
GIVEN NAMESFabricio Miguel Moreno
FAMILY NAMEMenéndez
SIGNATUREMENÉNDEZ F M M
AFFILIATIONSLos Andes Peruvian University
ORCID0000-0001-8741-1192
VERIFIEDYes
TOTAL WORKS3
TOTAL CITATIONS1
WORKS AS AUTHOR3
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2024
LATEST PUBLICATION YEAR2026
H-INDEX1
  • Perceived Educational Marketing Mix and Student Satisfaction in Higher Education

    Open Access•Fabricio Miguel Moreno Menéndez, Nataly Gabriela Solis-Tapia et al.•ARTICLE•Social Sciences•2026

    Universities increasingly compete through value propositions, service processes, and communication ecosystems rather than through program supply alone. Yet evidence remains limited on how students’ perceptions of the educational marketing mix are associated with satisfaction in non-metropolitan higher education settings in Latin America. This study examines a private university branch campus in a Latin American emerging economy using a quantitati…

  • Fostering Entrepreneurial Mindsets

    Open Access•Vicente González-Prida, Jesús César Sandoval-Trigos et al.•ARTICLE•Societies•2024•Cited by: 1•References: 2

    This research aims at investigating factors affecting entrepreneurial intention among university students in Selva Central-Peru. The study seeks to explore how perceptions of behavioural and social norms, as well as entrepreneurs’ self-efficacy, impact entrepreneurial intentions among students. The research method used is a quantitative one, which in turn praises data obtained through questionnaires applied to 114 active students and analysed by …

  • Digital Competencies as Predictors of Academic Self-Efficacy

    Open Access•Vicente González-Prida, Julima Gisella Chuquin-Berrios et al.•ARTICLE•Societies•2024

    This study focuses on determining the correlation between digital competencies and academic self-efficacy of students in universities in the Selva Central (Central Jungle) region of Peru to establish the significance of these factors in academic achievement. This study employs a quantitative, hypothesis-testing design and is both fundamental and co-relational in nature; 84 students from Universidad de la Selva Central were selected. Validated que…

  • Fostering Entrepreneurial Mindsets

    Open Access•Vicente González-Prida, Jesús César Sandoval-Trigos et al.•ARTICLE•Societies•2024•Cited by: 1•References: 2

    This research aims at investigating factors affecting entrepreneurial intention among university students in Selva Central-Peru. The study seeks to explore how perceptions of behavioural and social norms, as well as entrepreneurs’ self-efficacy, impact entrepreneurial intentions among students. The research method used is a quantitative one, which in turn praises data obtained through questionnaires applied to 114 active students and analysed by …

  • Fostering Entrepreneurial Mindsets

    Open Access•Vicente González-Prida, Jesús César Sandoval-Trigos et al.•ARTICLE•Societies•2024•Cited by: 1•References: 2

    This research aims at investigating factors affecting entrepreneurial intention among university students in Selva Central-Peru. The study seeks to explore how perceptions of behavioural and social norms, as well as entrepreneurs’ self-efficacy, impact entrepreneurial intentions among students. The research method used is a quantitative one, which in turn praises data obtained through questionnaires applied to 114 active students and analysed by …

  • Digital Competencies as Predictors of Academic Self-Efficacy

    Open Access•Vicente González-Prida, Julima Gisella Chuquin-Berrios et al.•ARTICLE•Societies•2024

    This study focuses on determining the correlation between digital competencies and academic self-efficacy of students in universities in the Selva Central (Central Jungle) region of Peru to establish the significance of these factors in academic achievement. This study employs a quantitative, hypothesis-testing design and is both fundamental and co-relational in nature; 84 students from Universidad de la Selva Central were selected. Validated que…

  • Perceived Educational Marketing Mix and Student Satisfaction in Higher Education

    Open Access•Fabricio Miguel Moreno Menéndez, Nataly Gabriela Solis-Tapia et al.•ARTICLE•Social Sciences•2026

    Universities increasingly compete through value propositions, service processes, and communication ecosystems rather than through program supply alone. Yet evidence remains limited on how students’ perceptions of the educational marketing mix are associated with satisfaction in non-metropolitan higher education settings in Latin America. This study examines a private university branch campus in a Latin American emerging economy using a quantitati…

Psychology (2 works) · Business (1 work) · Computer Science (1 work) · Customer Service Quality and Loyalty (1 work) · Digital literacy in education (1 work) · Economic geography (1 work) · Emerging markets (1 work) · Empirical evidence (1 work) · Empirical research (1 work) · Entrepreneurship (1 work)

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