Ioanna Yfantidou
Biographic Data
| ID | 6885650 |
|---|---|
| NAME | Ioanna Yfantidou |
| GIVEN NAMES | Ioanna |
| FAMILY NAME | Yfantidou |
| SIGNATURE | YFANTIDOU I |
| AFFILIATIONS | Liverpool John Moores University |
| ORCID | 0000-0003-3200-2185 |
| VERIFIED | Yes |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 5 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
What drives consumer choices? Neuro-insights from a supermarket simulation study
Purpose The purpose of this study is to explore how different types of price discounts influence consumers’ purchase intentions within a simulated supermarket environment. By integrating eye tracking (ET) and electroencephalography (EEG) technologies, the research aims to capture real-time visual attention and neural responses, offering insights beyond traditional self-report methods. Specifically, the study examines whether shopping duration and…
Cross-national evidence on influencer-driven green choice
Introduction Social media influencers are essential to sustainability communication, but the mechanisms through which their messages convert into environmentally conscious consumer behavior remain under-specified. This research examines two antecedents—perceived influencer authenticity (AUTH) and parasocial relationship (PSR)—within a conditional-process framework that identifies green trust (TRUST) as the proximal mechanism. The design additiona…
Gender-Based Violence Against Women in Universities of Greece
Gender-based violence (GBV) in higher education is increasingly recognized as a systemic problem across offline and online contexts, yet the pathways linking gender-related attitudes, victimization, and formal help-seeking remain insufficiently understood in Southern Europe. This study examined whether Sexual Harassment/Assault and Coercive Control mediate associations between ambivalent sexism, Acceptance of Dating Violence, Perceived Behavioral…
The Psychology of EdTech Nudging
With increasing digitalization of learning environments, concerns regarding the psychological effect of seductive interface design on the motivational level and cognitive health of learners have been raised. This research investigates the effects of certain persuasive and adaptive design elements, i.e., Perceived Persuasiveness of Platform Design (PPS), Frequency of Nudge Exposure (NE), and Perceived Personalization (PP), on intrinsic motivation …
Algorithmic Burnout and Digital Well-Being
In an era when AI systems curate increasingly fine-grained aspects of everyday media use, understanding algorithmic fatigue and resistance is essential for safeguarding user agency. Within the horizon of a more algorithmic and hyper-personalized advertising environment, knowing how people resist algorithmic advertising is of immediate importance. This research formulates and examines a structural resistance model for algorithmic advertising, comb…
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The Psychology of EdTech Nudging
With increasing digitalization of learning environments, concerns regarding the psychological effect of seductive interface design on the motivational level and cognitive health of learners have been raised. This research investigates the effects of certain persuasive and adaptive design elements, i.e., Perceived Persuasiveness of Platform Design (PPS), Frequency of Nudge Exposure (NE), and Perceived Personalization (PP), on intrinsic motivation …
Algorithmic Burnout and Digital Well-Being
In an era when AI systems curate increasingly fine-grained aspects of everyday media use, understanding algorithmic fatigue and resistance is essential for safeguarding user agency. Within the horizon of a more algorithmic and hyper-personalized advertising environment, knowing how people resist algorithmic advertising is of immediate importance. This research formulates and examines a structural resistance model for algorithmic advertising, comb…
What drives consumer choices? Neuro-insights from a supermarket simulation study
Purpose The purpose of this study is to explore how different types of price discounts influence consumers’ purchase intentions within a simulated supermarket environment. By integrating eye tracking (ET) and electroencephalography (EEG) technologies, the research aims to capture real-time visual attention and neural responses, offering insights beyond traditional self-report methods. Specifically, the study examines whether shopping duration and…
Cross-national evidence on influencer-driven green choice
Introduction Social media influencers are essential to sustainability communication, but the mechanisms through which their messages convert into environmentally conscious consumer behavior remain under-specified. This research examines two antecedents—perceived influencer authenticity (AUTH) and parasocial relationship (PSR)—within a conditional-process framework that identifies green trust (TRUST) as the proximal mechanism. The design additiona…
Gender-Based Violence Against Women in Universities of Greece
Gender-based violence (GBV) in higher education is increasingly recognized as a systemic problem across offline and online contexts, yet the pathways linking gender-related attitudes, victimization, and formal help-seeking remain insufficiently understood in Southern Europe. This study examined whether Sexual Harassment/Assault and Coercive Control mediate associations between ambivalent sexism, Acceptance of Dating Violence, Perceived Behavioral…
Structural equation modeling (3 works) · Mediation (2 works) · Technology Adoption and User Behaviour (2 works) · Ambivalence (1 work) · Autonomy (1 work) · Behavioral Health and Interventions (1 work) · Biology (1 work) · Bullying, Victimization, and Aggression (1 work) · Burnout (1 work) · CLARITY (1 work)