Song‐yi Youn
Biographic Data
| ID | 6887472 |
|---|---|
| NAME | Song‐yi Youn |
| GIVEN NAMES | Song‐yi |
| FAMILY NAME | Youn |
| SIGNATURE | YOUN S Y |
| AFFILIATIONS | University of Missouri |
| ORCID | 0000-0002-0539-5975 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2019 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Sustainable food traceability on blockchain
Purpose This study aims to explore how traceable information influences consumers’ uncertainty reduction and subsequent decision-making, applying uncertainty reduction theory (URT). Specifically, it (1) investigates how consumers’ concerns about sustainable foods affect their perceived blockchain transparency (BT) and (2) examines factors influencing their willingness to pay a premium for a blockchain-enabled traceable menu. Design/methodology/ap…
Privacy paradox in 3D body scanning technology
3D body scanning technology has emerged in the retail industry by providing easy access to consumers. The technology has been incorporated with virtual-try-on (VTO) services to capture the accurate size of the human body and to provide user-centric experiences to online consumers. While consumers can have their body images scanned and shared with retailers, it raises concerns related to body information security and privacy. With the concern impl…
Connecting through Technology
Smartphones provide various services not only for social purposes but also for personal desires. This study aims to understand the multi-dimensional motivations of smartphone users. An extended motivational framework was developed using perceived benefits (i.e., expected benefits) and social influence (i.e., social identity achieved from mobile social media) from a social cognitive perspective, which was then expanded to incorporate the second-or…
No prominent works on this page.
Connecting through Technology
Smartphones provide various services not only for social purposes but also for personal desires. This study aims to understand the multi-dimensional motivations of smartphone users. An extended motivational framework was developed using perceived benefits (i.e., expected benefits) and social influence (i.e., social identity achieved from mobile social media) from a social cognitive perspective, which was then expanded to incorporate the second-or…
Privacy paradox in 3D body scanning technology
3D body scanning technology has emerged in the retail industry by providing easy access to consumers. The technology has been incorporated with virtual-try-on (VTO) services to capture the accurate size of the human body and to provide user-centric experiences to online consumers. While consumers can have their body images scanned and shared with retailers, it raises concerns related to body information security and privacy. With the concern impl…
Sustainable food traceability on blockchain
Purpose This study aims to explore how traceable information influences consumers’ uncertainty reduction and subsequent decision-making, applying uncertainty reduction theory (URT). Specifically, it (1) investigates how consumers’ concerns about sustainable foods affect their perceived blockchain transparency (BT) and (2) examines factors influencing their willingness to pay a premium for a blockchain-enabled traceable menu. Design/methodology/ap…
Computer Science (3 works) · Business (2 works) · Marketing (2 works) · Perception (2 works) · Psychology (2 works) · Structural equation modeling (2 works) · Applied Psychology (1 work) · Applied Psychology (1 work) · Avatar (1 work) · Blockchain (1 work)